It is believed that the film is successful if every single bit of it is cited. If that is true, then Agroinvestbank can surely be considered as our successful project. During 6 years, about 10 video clips were produced for this bank, and each of those complied with market demands at the point of launch. The concept remained: the bank was positioned as an expert able to handle any financial issues.
Customers began to cite some phrases from the clip.