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Month: September 2025

Marketing 30.09.2025

Media Mix in Tajikistan: How to Split the Budget Between TV, Radio, and Digital

In this longread, we'll break down how to create an effective media mix in Tajikistan for small and medium businesses: which channels to use, how to calculate the required reach and frequency, how to select budget shares, and what metrics to use to evaluate results. How media works... Read more

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