An audit is a quick way to find holes in your funnel and return money to efficiency. Below are 10 signs that it's time for an audit, a step-by-step plan for checking your website and advertising accounts, and finally, a summary of the results and a roadmap. 10 signs that... Read more

A case study isn't a "pretty story," but a sales tool: it briefly describes the client's problem, solution, and result metrics. Below is a practical template for a marketing case study and tips on visuals and metrics. Why use cases (3 roles): Structure: context –> problem –> solution –> result. Read more

Small businesses can't "shoot at everything." Below is a compact matrix and ready-made scenarios for quickly prioritizing goals and budgets. The key idea: one goal –> 2–3 channels –> weekly tests. The key query is advertising channels for small businesses. The "goal..." matrix. Read more

B2B content is a system: the right formats for each stage of the funnel, clear distribution, and measuring the impact on deals. Below is a ready-made framework for B2B content marketing in Tajikistan: what to produce, where to place it, and how to understand that content is generating leads and revenue. Formats: what really... Read more

To convert reach into sales, a transparent customer journey is needed in Tajikistan: from initial contact to repeat purchase. Below is a working funnel diagram, content examples, a set of channels and metrics, and a short implementation plan. Funnel map: Awareness –> Consideration –> Action (+...) Read more

A good brief saves time and money: the team understands the goal, audience, format, and deadline, and you get exactly the video you need. What to ask yourself (before filling out the brief): Brief points: 1) Company and product 2) Video goal (select/add). Read more