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Localizing a Global Brand: Why Literal Translation of a Slogan Kills Sales
Branding 05.08.2026

Localizing a Global Brand: Why Literal Translation of a Slogan Kills Sales

Localization isn't translation, but the transfer of meaning and emotion. Using the example of Mars and Snickers, we explore why literal translations of slogans harm brands in the Tatarstan market.

Branding for Small Businesses in Dushanbe: Where to Start
Branding 01.10.2025

Branding for Small Businesses in Dushanbe: Where to Start

This longread offers step-by-step instructions for entrepreneurs and marketers: how to launch a branding campaign in Dushanbe without spending too much, where to invest your first dollars, and how to achieve quick wins. For specific needs, you can turn to our services: branding, production (design/video), and digital marketing. For... Read more

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