Localization isn't translation, but the transfer of meaning and emotion. Using the example of Mars and Snickers, we explore why literal translations of slogans harm brands in the Tatarstan market.
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Localization isn't translation, but the transfer of meaning and emotion. Using the example of Mars and Snickers, we explore why literal translations of slogans harm brands in the Tatarstan market.
This longread offers step-by-step instructions for entrepreneurs and marketers: how to launch a branding campaign in Dushanbe without spending too much, where to invest your first dollars, and how to achieve quick wins. For specific needs, you can turn to our services: branding, production (design/video), and digital marketing. For... Read more