«"Television is dead" is a myth from other markets. We explore why TV remains a powerful tool for mass reach in Tajikistan and how to integrate it into the media mix.
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Media
06.08.2026
How to read a media report: GRP's, spots, coverage - educational program for a marketer
Spot, GRP, reach, share of voice—what do the numbers in a media report really mean and what questions to ask your agency? A marketer's primer without complicated formulas.
Media
05.08.2026
Share of Voice vs. Share of Cost: How to Win Airtime Without the Biggest Budget
In TV advertising, people pay for budgets but compete for share of voice. We explore how a brand with a smaller budget outperforms its competitors in airtime by leveraging GRPs.
Media
15.10.2025
Brief for video production: ready-made template and examples
A good brief saves time and money: the team understands the goal, audience, format, and deadline, and you get exactly the video you need. What to ask yourself (before filling out the brief): Brief points: 1) Company and product 2) Video goal (select/add). Read more
Media
15.10.2025
Advertising Video Production: Formats, Duration, and Scripts
A short, practical guide on choosing a video format, how many seconds it should be, and how to write a script to ensure effective results. We offer turnkey production services (examples in our portfolio). Channels and requirements (TV/YouTube...) Read more