A/B testing creatives is a quick way to understand what really impacts CTR, conversions, and cost per lead. Below is a practical framework for running and analyzing results for banners and videos. What to test (priorities): Rule: 1 major variable per test. If you change everything... Read more

SEO isn't about "keyword magic," but rather a systematic approach: a technical foundation, useful content, local signals, and a clear website structure. Below is a short and practical guide to SEO in Tajikistan for website owners and marketers. How SEO works in Tajikistan (briefly) You need... Read more

We're launching contextual advertising in Tajikistan in two languages ​​to maintain relevance, avoid duplicate content, and see real results. Below is a ready-made checklist: semantics and structure, copyright nuances, landing pages, tracking, and optimization. Semantics and account structure: 1) Separate by goals. Read more

An SMM strategy isn't just about frequent publications. It's about a systematic content plan, a clear tone of voice, and a measurable funnel. Below is a practical framework for an SMM strategy in Tajikistan: who our audience is and where they are, what sections to run, how to sound as a brand, and what to consider… Read more

Brand Lift is a way to understand whether advertising has impacted brand awareness and attitudes, rather than simply collecting clicks and impressions. Below is a compact, practical guide to Brand Lift in Tajikistan: what to measure, how to design a test/control, and what sample sizes are needed. Read more

Launching an international campaign in Central Asia isn't about "translating a slogan." It's about transcreation: meaning, image, and media mix tailored to the cultural context, language, and media consumption. Below is a practical guide to localizing advertising in Central Asia: what to consider, where to adapt creative, and which... Read more