International brands entering the markets of Central Asia (Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan) face one important challenge: their global strategies do not always work in the local context.

📌 И здесь ключевое — не просто перевести кампанию, а адаптировать её под культурный код региона, поведение аудитории и особенности медиасреды.

Who are we?

TAG (Total Advertising Group) is a marketing agency in Central Asia.

We work with international brands to help them adapt strategies, launch campaigns, strengthen their market presence and achieve business results.

TAG Agency Services for International Brands

1. Brand strategy and localization

• local market and consumer behavior analysis
• country-specific media planning
• Adaptation of brand positioning and tone of voice
• assistance in localizing global strategies

📈 Благодаря глубокому пониманию региона, мы помогаем сделать бренд узнаваемым и релевантным.

2. Creativity and production

• adaptation of visual solutions to the local cultural code
• development of visual identity and brand content
• production of advertising videos, banners, offline materials

We know what will work in our country, and we can create creative content that really “hooks” the audience.

3. Media placement and digital marketing

• TV, radio, outdoor advertising (OOH), press
• digital campaigns: Google Ads, DV360, programmatic

We don't just place ads, we build a strategically verified media mix that brings in customers and growth.

4. Analytics and performance monitoring

• tracking metrics: CPA, ROI, CPL, LTV
• automation of reporting according to the client's format
• control at every stage of the campaign
• audit, testing, A/B, optimization

Every decision we make is supported by figures and analytics.

5. Full cycle of support

• a local team speaking the language of the market
• flexible project management system
• constant communication and rapid iterations
• turnkey work or in conjunction with your global office

We become a real part of your team in the region.

Why do international brands work with us?

• We understand the cultural code of Central Asian countries
• We can translate global values into local language
• Flexible, fast, and at the same time we work on международным стандартам

Do you want to launch a brand in Tajikistan or scale it up in Central Asia?

Write to us - we will tell you how to adapt the strategy so that it works for your business, and not just looks pretty.