Everyone wants to be on national channels—and they're overpaying for it. We explore why regional TV channels offer more contacts for less money and how to take advantage of them.
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05.08.2026
Share of Voice vs. Share of Cost: How to Win Airtime Without the Biggest Budget
In TV advertising, people pay for budgets but compete for share of voice. We explore how a brand with a smaller budget outperforms its competitors in airtime by leveraging GRPs.