Everyone wants to be on national channels—and they're overpaying for it. We explore why regional TV channels offer more contacts for less money and how to take advantage of them.
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Media
13.08.2026
Is TV Still Alive? The Role of Television in Tajikistan's Media Mix
«"Television is dead" is a myth from other markets. We explore why TV remains a powerful tool for mass reach in Tajikistan and how to integrate it into the media mix.
Media
06.08.2026
How to read a media report: GRP's, spots, coverage - educational program for a marketer
Spot, GRP, reach, share of voice—what do the numbers in a media report really mean and what questions to ask your agency? A marketer's primer without complicated formulas.
Media
05.08.2026
Share of Voice vs. Share of Cost: How to Win Airtime Without the Biggest Budget
In TV advertising, people pay for budgets but compete for share of voice. We explore how a brand with a smaller budget outperforms its competitors in airtime by leveraging GRPs.