Why aren't your campaigns bringing quick results?
Why are your reach growing but there are no applications?<\/p>\n\n\n\n
You may have forgotten the main law of B2B and B2C communications - the 95\/5 rule in marketing<\/strong>.<\/p>\n\n\n\n This rule explains why slow marketing produces sustainable growth rather than just hype bursts.<\/p>\n\n\n\n According to research from the B2B Institute (in collaboration with LinkedIn and Ehrenberg-Bass), only 5% of the customers in your market are ready to buy right now<\/strong>.<\/p>\n\n\n\n The remaining 95%<\/strong> are potential customers who are not in the active demand phase<\/strong>, but may become buyers in the future.<\/p>\n\n\n\n To put it simply:<\/strong><\/p>\n\n\n\n \ud83d\udccc If you focus only on \"sales here and now\", you work with 5% of the audience. The remaining 95% will remain with competitors who think one step ahead.<\/p>\n\n\n\n That's why brands with a long-term vision:<\/p>\n\n\n\n \ud83e\udde0 In 2025, the winner is not the one who is louder, but the one who appears in the client\u2019s memory at the right time when demand begins.<\/p>\n\n\n\n Advertising should not only sell, but also be remembered. Even if the user did not click, he saw, understood, remembered. And that means he will come later.<\/p>\n\n\n\n Advice:<\/strong><\/p>\n\n\n\n Create a balance: 60-70% of the budget for reach and recall, 30-40% for performance.<\/p>\n\n\n\n 2. Be the first\ud83d\ude80 When a person is ready to buy, he remembers 1-2 brands in his memory<\/p>\n\n\n\n If you are not on the list of these brands, you have lost.<\/p>\n\n\n\n What to do:<\/strong><\/p>\n\n\n\n Marketing isn't about persuasion. It's about influencing choices that will happen later. Be the person people remember in 3-6 months when the moment of truth arrives.<\/p>\n\n\n\n The Swedish oat milk brand didn\u2019t beg for a purchase. It was building an image: eco-friendliness, irony, cultural code.<\/p>\n\n\n\n Result: the brand became synonymous with the category.<\/p>\n\n\n\n Before the pandemic, we invested in performance, and then moved on to a recognition strategy.<\/p>\n\n\n\n Result: reduced advertising costs and increased direct bookings.<\/p>\n\n\n\n If you are a local or international brand operating in Tajikistan, the 95\/5 rule applies to you too.<\/p>\n\n\n\n The market is small and competition for attention is high.<\/p>\n\n\n\n \ud83c\udfaf \u0420\u0435\u0448\u0435\u043d\u0438\u0435: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0433\u0438\u0431\u043a\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e<\/strong> \u0441 \u0443\u043f\u043e\u0440\u043e\u043c \u043d\u0430 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c + \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n\n\n\n TAG<\/strong> agency helps brands find balance:<\/p>\n\n\n\n The 95\/5 rule in marketing is not a trendy theory, but a practical guide. Why aren't your campaigns bringing quick results? Why are your reach growing but there are no applications? Perhaps you forgot about the main law of B2B and... Read more<\/span><\/span><\/span><\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2251","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts\/2251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/comments?post=2251"}],"version-history":[{"count":1,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts\/2251\/revisions"}],"predecessor-version":[{"id":2252,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts\/2251\/revisions\/2252"}],"wp:attachment":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/media?parent=2251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/categories?post=2251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/tags?post=2251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\nWhat is the 95\/5 rule?<\/strong><\/h2>\n\n\n\n
\n
\n\n\n\nWhy is this important for marketing?<\/strong><\/h2>\n\n\n\n
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\n\n\n\nHow to apply the 95\/5 rule in your strategy?<\/strong><\/h2>\n\n\n\n
1. Work on the brand, not just on conversions<\/strong><\/h3>\n\n\n\n
\n\n\n\n2. Become the first in memory<\/strong><\/h3>\n\n\n\n
\n
\n\n\n\n3. Nurture future clients<\/strong><\/h3>\n\n\n\n
\n\n\n\nCases: How Companies Use the 95\/5 Rule<\/strong><\/h2>\n\n\n\n
\ud83d\udccc Oatly<\/strong><\/h3>\n\n\n\n
\ud83d\udccc Airbnb<\/strong><\/h3>\n\n\n\n
\n\n\n\nHow can businesses in Tajikistan use the 95\/5 rule?<\/strong><\/h2>\n\n\n\n
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\n\n\n\nConclusion<\/strong><\/h2>\n\n\n\n
If you work only with 5%, you ignore 95% of future buyers.
Play the long game and win.<\/p>","protected":false},"excerpt":{"rendered":"