{"id":2311,"date":"2025-10-15T12:23:27","date_gmt":"2025-10-15T09:23:27","guid":{"rendered":"https:\/\/tag.tj\/?p=2311"},"modified":"2026-07-21T15:09:21","modified_gmt":"2026-07-21T12:09:21","slug":"videoprodakshn-dlya-reklamy-formaty-dlitelnost-i-sczenarii","status":"publish","type":"post","link":"https:\/\/tag.tj\/en\/video-production-for-advertising-formats-duration-and-scenes\/","title":{"rendered":"Advertising Video Production: Formats, Duration, and Scripts"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A short, practical guide on which video format to choose, how many seconds it should be, and how to write a script to ensure effective results. We can provide turnkey production:<a href=\"https:\/\/tag.tj\/en\/services\/production\/?utm_source=chatgpt.com\"> production<\/a> (examples - in<a href=\"https:\/\/tag.tj\/en\/portfolio\/?utm_source=chatgpt.com\"> portfolio section<\/a>).<br><br><strong>Channels and Requirements (TV \/ YouTube \/ Instagram \/ TikTok)<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TV<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> fast mass coverage, image, &quot;anchor&quot; for the campaign.<\/li>\n\n\n\n<li><strong>Recommended duration:<\/strong> 15\u201330 sec.<\/li>\n\n\n\n<li><strong>Key requirements:<\/strong> unity of the visual system, readability of the offer from a distance, final slate 2\u20133 seconds.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> coverage + performance (end-to-end analytics).<\/li>\n\n\n\n<li><strong>Formats:<\/strong> skippable in-stream, in-feed (formerly Discovery), short clips.<\/li>\n\n\n\n<li><strong>Recommended duration:<\/strong> 6 s (bumper) \/ 15\u201330 s (in-stream) \/ up to 60 s (short forms).<\/li>\n\n\n\n<li><strong>Scenario Features:<\/strong> powerful hook in the first 2-3 seconds, early offer\/brand, subtitles.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram (feed \/ stories \/ reels)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> quick attention and involvement.<\/li>\n\n\n\n<li><strong>Recommended duration:<\/strong> 10\u201315 c for stories, 15\u201330 c for Reels.<\/li>\n\n\n\n<li><strong>Peculiarities:<\/strong> vertical, close-ups, text overlays, dynamic cutting.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Scalable reach and rapid creative testing.<\/li>\n\n\n\n<li><strong>Recommended duration:<\/strong> 6\u201320 sec (short, \u00abwithout fluff\u00bb), up to 30 sec depending on the plot.<\/li>\n\n\n\n<li><strong>Peculiarities:<\/strong> \u00ab&quot;Native&quot; style, simple &quot;life-style&quot; footage, promotion through a series of videos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Duration and structure of the video<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Basic frame (5 blocks):<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hook (0\u20133 sec):<\/strong> instant attention grabbing (problem, strong frame, digital).<\/li>\n\n\n\n<li><strong>Value (3\u20138 sec):<\/strong> How you solve the problem - 1-2 benefits, no more.<\/li>\n\n\n\n<li><strong>Proof (8\u201312 c):<\/strong> product demonstration\/social proof\/figures.<\/li>\n\n\n\n<li><strong>CTA (12\u201315 sec):<\/strong> clear action (&quot;order&quot;, &quot;make an appointment&quot;, &quot;get a consultation&quot;).<\/li>\n\n\n\n<li><strong>End-slate (2\u20133 c):<\/strong> logo, address\/website, short offer.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Installation tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The pace is faster than &quot;feels normal&quot; (especially for mobile feeds).<\/li>\n\n\n\n<li>Transitions based on meaning, not \u00abon a timer\u00bb.<\/li>\n\n\n\n<li>Subtitled version required (many views without sound).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Budgets by level (not about amounts, but about composition)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Micro (tests, local campaigns)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre-production:<\/strong> Script for 15-30 seconds, technical specifications, location \u00d71.<\/li>\n\n\n\n<li><strong>Prod:<\/strong> 1 shift, 1 camera, basic lighting, 1-2 actors\/model, 2-3 scenes.<\/li>\n\n\n\n<li><strong>Post:<\/strong> vertical\/horizontal cutting, subtitles, 1\u20132 color corrections.<\/li>\n\n\n\n<li><strong>Exit:<\/strong> 1 key video + 2\u20133 variations (hooks\/formats).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Standard (city\/region, 1\u20132 months rotation)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre-production:<\/strong> storyboard, casting, locations \u00d72\u20133.<\/li>\n\n\n\n<li><strong>Prod:<\/strong> 1\u20132 shifts, 2 cameras, light, sound, steadicam, producer.<\/li>\n\n\n\n<li><strong>Post:<\/strong> Editing 15\/30 sec + cut-down 6 sec, graphics, sound design, subtitles, adaptations for sites.<\/li>\n\n\n\n<li><strong>Exit:<\/strong> package of 4-6 videos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scale (National Reach\/Brand)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre-production:<\/strong> Creative concept, reference research, music selection, art department.<\/li>\n\n\n\n<li><strong>Prod:<\/strong> 2-3 shifts, complex locations\/sets, actors, VFX\/CGI if necessary.<\/li>\n\n\n\n<li><strong>Post:<\/strong> Advanced graphics, mastering for TV and digital, cinema\/OOH screen versions.<\/li>\n\n\n\n<li><strong>Exit:<\/strong> brand pack + series of videos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Convenient distribution rule: <\/em><strong><em>Pre 20% \/ Prod 50% \/ Post 30%<\/em><\/strong><em> (vary according to the task).<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shooting brief (what needs to be included)<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target:<\/strong> awareness \/ leads \/ sales \/ promotion launch.<\/li>\n\n\n\n<li><strong>Audience:<\/strong> who and what is important to them (language, age, situations).<\/li>\n\n\n\n<li><strong>Main message:<\/strong> one sentence.<\/li>\n\n\n\n<li><strong>Plot\/scenes:<\/strong> 2-5 key points.<\/li>\n\n\n\n<li><strong>Formats and durations:<\/strong> for which platforms and for how many seconds.<\/li>\n\n\n\n<li><strong>Tone and references:<\/strong> 2-3 examples of \u00abas we want\u00bb.<\/li>\n\n\n\n<li><strong>Legal:<\/strong> rights to music\/persons\/locations, terms and territory of use.<\/li>\n\n\n\n<li><strong>Deadlines and KPIs:<\/strong> By what date and how will we measure success?.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Filming Day Checklist<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shortlist and timing by scenes.<\/li>\n\n\n\n<li>Text run-through\/rehearsals, approved costumes\/props.<\/li>\n\n\n\n<li>Backup plans (weather\/light\/actor).<\/li>\n\n\n\n<li>Filming close-ups and details for dynamic editing.<\/li>\n\n\n\n<li>Vertical and horizontal copies (to avoid \u00absplashing\u00bb).<\/li>\n\n\n\n<li>Clear sound (lavalier\/gun microphone), noise control on location.<\/li>\n\n\n\n<li>Backup of material at the end of the shift (at least in two places).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mini FAQ<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you need one video for all platforms?<\/strong><strong><br><\/strong> It&#039;s better to do it <strong>adaptation package<\/strong>: 6 sec (teaser), 15\u201320 sec (main), 30 sec (under TV\/YouTube).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is more important: the idea or the production?<\/strong><strong><br><\/strong> Idea. Creativity without meaning can&#039;t be saved by any camera. But sound\/lighting\/editing must be seamless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When to use animation?<\/strong><strong><br><\/strong> When it&#039;s difficult to show a product &quot;live&quot;, when diagrams\/figures are important, or when frequent updates are needed without re-shooting.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Need a video quote? Send us your brief \u2014 <strong>We will provide an estimate and timeframe.<\/strong> \u2013&gt;<a href=\"https:\/\/tag.tj\/en\/services\/production\/?utm_source=chatgpt.com\"> production<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u0440\u043e\u0442\u043a\u0438\u0439, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u044b\u0439 \u0433\u0430\u0439\u0434 \u043f\u043e \u0442\u043e\u043c\u0443, \u043a\u0430\u043a\u043e\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0440\u043e\u043b\u0438\u043a\u0430 \u0432\u044b\u0431\u0440\u0430\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434 \u043e\u043d \u0434\u043e\u043b\u0436\u0435\u043d \u0434\u043b\u0438\u0442\u044c\u0441\u044f \u0438 \u043a\u0430\u043a \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b.. <span class=\"mil-el-more\"><span class=\"mil-link mil-dark mil-arrow-place mil-up\"><span>Read more<\/span><\/span><\/span><\/p>","protected":false},"author":4,"featured_media":2934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts\/2311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/comments?post=2311"}],"version-history":[{"count":1,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts\/2311\/revisions"}],"predecessor-version":[{"id":2312,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/posts\/2311\/revisions\/2312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/media\/2934"}],"wp:attachment":[{"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/media?parent=2311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/categories?post=2311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tag.tj\/en\/wp-json\/wp\/v2\/tags?post=2311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}