{"id":2331,"date":"2025-10-15T13:04:01","date_gmt":"2025-10-15T10:04:01","guid":{"rendered":"https:\/\/tag.tj\/?p=2331"},"modified":"2026-07-21T14:50:36","modified_gmt":"2026-07-21T11:50:36","slug":"kontent-marketing-dlya-b2b-v-tadzhikistane-chto-publikovat-i-gde","status":"publish","type":"post","link":"https:\/\/tag.tj\/tj\/\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0438-\u043c\u0443\u043d\u0434\u0430\u0440\u0438\u04b7\u0430-\u0431\u0430\u0440\u043e\u0438-b2b-\u0434\u0430\u0440-\u0442\u043e\u04b7\u0438\u043a\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0438 \u043c\u0443\u043d\u0434\u0430\u0440\u0438\u04b7\u0430\u0438 B2B \u0434\u0430\u0440 \u0422\u043e\u04b7\u0438\u043a\u0438\u0441\u0442\u043e\u043d: \u0427\u0438\u0440\u043e \u0431\u043e\u044f\u0434 \u043d\u0430\u0448\u0440 \u043a\u0430\u0440\u0434 \u0432\u0430 \u0434\u0430\u0440 \u043a\u0443\u04b7\u043e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">B2B-\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u2014 \u044d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430: \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u043f\u043e\u0434 \u044d\u0442\u0430\u043f \u0432\u043e\u0440\u043e\u043d\u043a\u0438, \u0447\u0451\u0442\u043a\u0430\u044f \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u0441\u0434\u0435\u043b\u043a\u0438. \u041d\u0438\u0436\u0435 \u2014 \u0433\u043e\u0442\u043e\u0432\u044b\u0439 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a \u0434\u043b\u044f <strong>\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 b2b \u0442\u0430\u0434\u0436\u0438\u043a\u0438\u0441\u0442\u0430\u043d<\/strong>: \u0447\u0442\u043e \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u0442\u044c, \u0433\u0434\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u0438 \u043a\u0430\u043a \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043b\u0438\u0434\u044b \u0438 \u0432\u044b\u0440\u0443\u0447\u043a\u0443.<br><br><strong>\u0424\u043e\u0440\u043c\u0430\u0442\u044b: \u0447\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 B2B<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0422\u043e\u043f-5 \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041a\u0435\u0439\u0441\u044b (Case Study)<\/strong> \u2014 \u00ab\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 &#8211;> \u0437\u0430\u0434\u0430\u0447\u0430 &#8211;> \u0440\u0435\u0448\u0435\u043d\u0438\u0435 &#8211;> \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 (\u0446\u0438\u0444\u0440\u044b) &#8211;> \u0446\u0438\u0442\u0430\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u00bb.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0433\u0430\u0439\u0434\u044b \/ \u0447\u0435\u043a-\u043b\u0438\u0441\u0442\u044b<\/strong> \u2014 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u043d\u0430 5\u201310 \u043c\u0438\u043d\u0443\u0442 \u0447\u0442\u0435\u043d\u0438\u044f.<\/li>\n\n\n\n<li><strong>\u0412\u0435\u0431\u0438\u043d\u0430\u0440\u044b \/ \u0434\u0435\u043c\u043e-\u0441\u0435\u0441\u0441\u0438\u0438<\/strong> \u2014 \u0436\u0438\u0432\u043e\u0439 \u0444\u043e\u0440\u043c\u0430\u0442: \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\/\u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443, \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c \u0432\u043e\u043f\u0440\u043e\u0441\u044b.<\/li>\n\n\n\n<li><strong>\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0438 \u0432\u044b\u0431\u043e\u0440<\/strong> \u2014 \u00ab\u0410 vs \u0411\u00bb, \u00ab\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c ___: 7 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432\u00bb, \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u00ab\u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u043c\u00bb.<\/li>\n\n\n\n<li><strong>\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0437\u0430\u043c\u0435\u0442\u043a\u0438\/\u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/strong> \u2014 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0435 \u0440\u0435\u043b\u0438\u0437\u044b, \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0447\u0430\u0441\u0442\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0441\u0445\u0435\u043c\u044b \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0439.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u00ab\u043f\u0430\u043a\u0435\u0442\u043e\u043c\u00bb<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One-pager PDF<\/strong> (1\u20132 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b) \u0434\u043b\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u0438 \u0442\u0435\u043d\u0434\u0435\u0440\u043e\u0432.<\/li>\n\n\n\n<li><strong>\u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440\u044b\/\u0448\u0430\u0431\u043b\u043e\u043d\u044b<\/strong> (ROI, TCO, \u0431\u0440\u0438\u0444) \u2014 \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438 \u043b\u0438\u0434\u044b.<\/li>\n\n\n\n<li><strong>\u041b\u043e\u043d\u0433\u0440\u0438\u0434\u044b-\u0440\u0430\u0437\u0431\u043e\u0440\u044b<\/strong> \u2014 \u0434\u043b\u044f SEO \u0438 \u00ab\u0432\u0435\u0447\u043d\u043e\u0437\u0435\u043b\u0451\u043d\u043e\u0433\u043e\u00bb \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u041f\u0440\u0438\u043d\u0446\u0438\u043f: \u043e\u0434\u0438\u043d \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b &#8211;&gt; 3\u20134 \u00ab\u043e\u0431\u0440\u0435\u0437\u043a\u0438\u00bb (\u043a\u0430\u0440\u0443\u0441\u0435\u043b\u044c, \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043f\u043e\u0441\u0442, \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043e, \u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430).<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e \u0432\u043e\u0440\u043e\u043d\u043a\u0435<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u042d\u0442\u0430\u043f<\/strong><\/td><td><strong>\u0426\u0435\u043b\u044c<\/strong><\/td><td><strong>\u0424\u043e\u0440\u043c\u0430\u0442\u044b<\/strong><\/td><td><strong>CTA (\u043c\u0438\u043a\u0440\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435)<\/strong><\/td><\/tr><tr><td><strong>Awareness<\/strong><\/td><td>\u0423\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c, \u0434\u043e\u0432\u0435\u0440\u0438\u0435<\/td><td>\u041b\u043e\u043d\u0433\u0440\u0438\u0434\u044b, \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0435 \u0432\u0438\u0434\u0435\u043e<\/td><td>\u00ab\u0421\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0440\u0430\u0437\u0431\u043e\u0440\u00bb, \u00ab\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0447\u0435\u043a-\u043b\u0438\u0441\u0442\u00bb<\/td><\/tr><tr><td><strong>Consideration<\/strong><\/td><td>\u0421\u043d\u044f\u0442\u044c \u0431\u0430\u0440\u044c\u0435\u0440\u044b<\/td><td>\u041a\u0435\u0439\u0441\u044b, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f, \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u044b, \u0434\u0435\u043c\u043e<\/td><td>\u00ab\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0434\u0435\u043c\u043e\u00bb, \u00ab\u0421\u043a\u0430\u0447\u0430\u0442\u044c one-pager\u00bb<\/td><\/tr><tr><td><strong>Decision<\/strong><\/td><td>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u043b\u0438\u0434\/\u0441\u0434\u0435\u043b\u043a\u0443<\/td><td>ROI\/TCO \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440, \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, FAQ<\/td><td>\u00ab\u0417\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0441\u043c\u0435\u0442\u0443\u00bb, \u00ab\u041e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b\u00bb<\/td><\/tr><tr><td><strong>Expansion\/Retention<\/strong><\/td><td>\u0410\u043f\u0441\u0435\u0439\u043b, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/td><td>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438, \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0443\u0441\u043f\u0435\u0445\u0430<\/td><td>\u00ab\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043c\u043e\u0434\u0443\u043b\u044c\u00bb, \u00ab\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435\u00bb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041a\u0430\u043d\u0430\u043b\u044b \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 (\u0441 \u0430\u043a\u0446\u0435\u043d\u0442\u043e\u043c \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0430\u043b\u0438\u0438)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Owned (\u0432\u0430\u0448\u0438 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0430\u0439\u0442\/\u0431\u043b\u043e\u0433 (RU\/TG \u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u0434 SEO), \u0431\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439\/FAQ, email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.<\/li>\n\n\n\n<li>Telegram-\u043a\u0430\u043d\u0430\u043b\/\u0447\u0430\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043a\u0430\u043a \u00ab\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f\u00bb \u0432\u0438\u0442\u0440\u0438\u043d\u0430.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Earned (\u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f; \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430\/\u0447\u0430\u0442\u044b \u043e\u0442\u0440\u0430\u0441\u043b\u0438; \u043e\u0442\u0437\u044b\u0432\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paid (\u043f\u043b\u0430\u0442\u043d\u044b\u0435)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0438\u0441\u043a (\u0437\u0430\u043f\u0440\u043e\u0441\u044b \u00ab\u0440\u0435\u0448\u0435\u043d\u0438\u0435 + \u043e\u0442\u0440\u0430\u0441\u043b\u044c\u00bb), \u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0438, \u043f\u0440\u043e\u043c\u043e \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u043e\u0432\/\u043a\u0435\u0439\u0441\u043e\u0432 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445.<\/li>\n\n\n\n<li>\u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 (\u043a\u0435\u0439\u0441\/\u0433\u0430\u0439\u0434\/\u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u043e\u043b\u0435\u0432\u044b\u0435 \u0442\u043e\u0447\u043a\u0438<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0432\u0441\u0442\u0440\u0435\u0447\u0438, \u0434\u0435\u043c\u043e-\u0441\u0442\u0435\u043d\u0434\u044b, \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0435 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0435 one-pager\u2019\u044b \u0441 QR \u043d\u0430 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0438: \u043a\u0430\u043a \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0430\u043d\u043d\u0438\u0435 (Leading)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b, \u0434\u043e\u0447\u0438\u0442\u044b\u0432\u0430\u043d\u0438\u044f\/Retention, Saves\/Share Rate, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u043d\u0430 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443\/\u043a\u0430\u043d\u0430\u043b.<\/li>\n\n\n\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u043d\u0430 \u0432\u0435\u0431\u0438\u043d\u0430\u0440, \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f PDF, \u043a\u043b\u0438\u043a\u0438 \u043d\u0430 \u00ab\u0434\u0435\u043c\u043e\u00bb.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MQL &#8211;> SQL &#8211;> \u041e\u0442\u043a\u0440\u044b\u0442\u044b\u0435 \u0441\u0434\u0435\u043b\u043a\u0438 &#8211;> \u0412\u044b\u0440\u0443\u0447\u043a\u0430.<\/strong><\/li>\n\n\n\n<li>\u00abPipeline created\u00bb (\u043e\u0431\u044a\u0451\u043c \u0441\u0434\u0435\u043b\u043e\u043a, \u0433\u0434\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u043b), \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a, \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0441\u0434\u0435\u043b\u043a\u0438.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0410\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041c\u0438\u043d\u0438\u043c\u0443\u043c \u0434\u0432\u0435 \u0432\u0438\u0442\u0440\u0438\u043d\u044b: <strong>last-click<\/strong> (\u0441\u0442\u0440\u043e\u0433\u0430\u044f) \u0438 <strong>position-based<\/strong> (40\/20\/40).<\/li>\n\n\n\n<li>\u041e\u0442\u043c\u0435\u0447\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043a\u0430\u0441\u0430\u043d\u044c\u044f \u0432 CRM (\u043f\u043e\u043b\u044f \u00ab\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u00bb, \u00ab\u0432\u0435\u0431\u0438\u043d\u0430\u0440\u00bb).<\/li>\n\n\n\n<li>UTM-\u043c\u0435\u0442\u043a\u0438 \u0435\u0434\u0438\u043d\u044b\u043c \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u043c; \u0438\u043c\u043f\u043e\u0440\u0442 \u043e\u0444\u043b\u0430\u0439\u043d-\u0441\u043e\u0431\u044b\u0442\u0438\u0439 (\u0437\u0432\u043e\u043d\u043a\u0438\/\u0432\u0441\u0442\u0440\u0435\u0447\u0438).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>90-\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u043f\u043b\u0430\u043d (\u0441\u043a\u0435\u043b\u0435\u0442)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041c\u0435\u0441\u044f\u0446 1 \u2014 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 \u043a\u0435\u0439\u0441\u0430 (\u0440\u0430\u0437\u043d\u044b\u0435 \u043e\u0442\u0440\u0430\u0441\u043b\u0438), 2 \u0433\u0438\u0434\u0430 (\u0431\u043e\u043b\u044c\/\u0440\u0435\u0448\u0435\u043d\u0438\u0435), 1 one-pager.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u0443\u0441\u043a \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 (\u0440\u0430\u0437 \u0432 2 \u043d\u0435\u0434\u0435\u043b\u0438), \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041c\u0435\u0441\u044f\u0446 2 \u2014 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 \u0432\u0435\u0431\u0438\u043d\u0430\u0440\/\u0434\u0435\u043c\u043e, 2 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u00ab\u0410 vs \u0411\u00bb, \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u00ab\u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e \u043e\u0442\u0440\u0430\u0441\u043b\u0438\u00bb.<\/li>\n\n\n\n<li>\u041a\u043d\u043e\u043f\u043a\u0438 \u00ab\u0417\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0434\u0435\u043c\u043e\u00bb \u043d\u0430 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u0445, \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0444\u043e\u0440\u043c\u044b.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041c\u0435\u0441\u044f\u0446 3 \u2014 \u043c\u0430\u0441\u0448\u0442\u0430\u0431<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440 (ROI\/TCO) + 1 \u00ab\u0432\u0435\u0447\u043d\u043e\u0437\u0435\u043b\u0451\u043d\u044b\u0439\u00bb \u043b\u043e\u043d\u0433\u0440\u0438\u0434<\/li>\n\n\n\n<li>\u041f\u0430\u043a\u0435\u0442 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e (3\u20135 \u0448\u0442.) \u0438\u0437 \u043a\u0435\u0439\u0441\u043e\u0432\/\u0433\u0430\u0439\u0434\u043e\u0432, \u0442\u0435\u0441\u0442 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041a\u0430\u0440\u043a\u0430\u0441 \u043a\u0435\u0439\u0441\u0430 (\u0448\u0430\u0431\u043b\u043e\u043d)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H1:<\/strong> \u041a\u0430\u043a [\u041a\u043b\u0438\u0435\u043d\u0442\/\u041e\u0442\u0440\u0430\u0441\u043b\u044c] \u0441\u043d\u0438\u0437\u0438\u043b [\u043c\u0435\u0442\u0440\u0438\u043a\u0430] \u043d\u0430 X% \u0437\u0430 N \u043d\u0435\u0434\u0435\u043b\u044c<br><strong>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442:<\/strong> \u043a\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442, \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u044f \u0442\u043e\u0447\u043a\u0430, \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f<br><strong>\u0417\u0430\u0434\u0430\u0447\u0430:<\/strong> \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0430\u044f \u0446\u0435\u043b\u044c<br><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u0435:<\/strong> 3\u20135 \u0448\u0430\u0433\u043e\u0432 \u0441\u043e \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0430\u043c\u0438\/\u0444\u043e\u0442\u043e<br><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/strong> 3\u20134 \u0446\u0438\u0444\u0440\u044b (\u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0434\u043e\/\u043f\u043e\u0441\u043b\u0435, ROI)<br><strong>\u0426\u0438\u0442\u0430\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430:<\/strong> 1\u20132 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f<br><strong>CTA:<\/strong> \u00ab\u0417\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0440\u0430\u0437\u0431\u043e\u0440\/\u0434\u0435\u043c\u043e\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041c\u0438\u043d\u0438-\u0440\u0435\u0434\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0422\u043e\u043d:<\/strong> \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e, \u043f\u043e-\u043f\u0440\u043e\u0441\u0442\u043e\u043c\u0443; \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0435 \u0430\u0431\u0437\u0430\u0446\u044b, \u0442\u0430\u0431\u043b\u0438\u0446\u044b\/\u0441\u0445\u0435\u043c\u044b, \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0436\u0430\u0440\u0433\u043e\u043d\u0430.<\/li>\n\n\n\n<li><strong>\u0414\u043b\u0438\u043d\u0430:<\/strong> \u0433\u0430\u0439\u0434\/\u043a\u0435\u0439\u0441 1 200\u20131 800 \u0441\u043b\u043e\u0432; one-pager 300\u2013500.<\/li>\n\n\n\n<li><strong>\u042f\u0437\u044b\u043a\u0438:<\/strong> RU\/TG \u0432\u0435\u0440\u0441\u0438\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u043e\u0446\u0435\u0441\u0441:<\/strong> \u0431\u044d\u043a\u043b\u043e\u0433 \u0442\u0435\u043c &#8211;> \u043f\u043b\u0430\u043d \u043d\u0430 \u043c\u0435\u0441\u044f\u0446 &#8211;> \u0430\u0432\u0442\u043e\u0440 &#8211;> \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 &#8211;> \u0434\u0438\u0437\u0430\u0439\u043d &#8211;> \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f &#8211;> \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f &#8211;> \u043e\u0442\u0447\u0451\u0442.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0427\u0430\u0441\u0442\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00ab\u041f\u0438\u0448\u0435\u043c \u043e\u0431\u043e \u0432\u0441\u0451\u043c\u00bb &#8211;> \u043d\u0435\u0442 \u0444\u043e\u043a\u0443\u0441\u0430 \u043f\u043e\u0434 ICP\/\u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/li>\n\n\n\n<li>\u041a\u0435\u0439\u0441\u044b \u0431\u0435\u0437 \u0446\u0438\u0444\u0440 &#8211;> \u043d\u0435 \u0443\u0431\u0435\u0436\u0434\u0430\u044e\u0442 \u0437\u0430\u043a\u0443\u043f\u0449\u0438\u043a\u043e\u0432.<\/li>\n\n\n\n<li>\u041c\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u043c\u0430\u043b\u043e \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 &#8211;> \u0441\u0434\u0435\u043b\u0430\u0439\u0442\u0435 1 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b \u0438 4 \u00ab\u043e\u0431\u0440\u0435\u0437\u043a\u0438\u00bb.<\/li>\n\n\n\n<li>\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0436\u0438\u0432\u0451\u0442 \u0432\u043d\u0435 CRM &#8211;> \u043d\u0435 \u0432\u0438\u0434\u043d\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u0441\u0434\u0435\u043b\u043a\u0438.<\/li>\n\n\n\n<li>\u041d\u0435\u0442 RU\/TG \u0432\u0435\u0440\u0441\u0438\u0439 &#8211;> \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 SEO.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u0435\u0440\u0435\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 H1 \u0441 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e\/\u043c\u0435\u0442\u0440\u0438\u043a\u043e\u0439.<\/li>\n\n\n\n<li>1 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 CTA \u0438 1 \u0432\u0442\u043e\u0440\u0438\u0447\u043d\u044b\u0439 (\u0434\u0435\u043c\u043e\/\u0441\u043a\u0430\u0447\u0430\u0442\u044c PDF).<\/li>\n\n\n\n<li>\u0422\u0430\u0431\u043b\u0438\u0446\u0430\/\u0441\u0445\u0435\u043c\u0430 (\u043b\u0443\u0447\u0448\u0435 \u043e\u0434\u0438\u043d \u0432\u0438\u0437\u0443\u0430\u043b, \u0447\u0435\u043c 3 \u0430\u0431\u0437\u0430\u0446\u0430).<\/li>\n\n\n\n<li>UTM-\u043c\u0435\u0442\u043a\u0438, \u043f\u0438\u043a\u0441\u0435\u043b\u0438, \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435.<\/li>\n\n\n\n<li>\u041a\u0430\u0440\u0442\u043e\u0447\u043a\u0430 \u0432 CRM (\u043a\u0435\u043c \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u043d, \u0447\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435).<\/li>\n\n\n\n<li>\u041f\u043b\u0430\u043d \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438 \u043d\u0430 2 \u043d\u0435\u0434\u0435\u043b\u0438 (email, \u0441\u043e\u0446\u0441\u0435\u0442\u0438, \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0443\u0436\u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u043e\u0434 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