{"id":2333,"date":"2025-10-16T08:33:54","date_gmt":"2025-10-16T05:33:54","guid":{"rendered":"https:\/\/tag.tj\/?p=2333"},"modified":"2026-07-21T14:49:00","modified_gmt":"2026-07-21T11:49:00","slug":"kak-vybirat-reklamnye-kanaly-pri-ogranichennom-byudzhete","status":"publish","type":"post","link":"https:\/\/tag.tj\/tj\/\u0447\u04e3-\u0442\u0430\u0432\u0440-\u043a\u0430\u043d\u0430\u043b\u04b3\u043e\u0438-\u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u0438\u0440\u043e-\u0431\u043e-\u0431\u0443\u04b7\u0430\u0438\/","title":{"rendered":"\u0427\u04e3 \u0442\u0430\u0432\u0440 \u043a\u0430\u043d\u0430\u043b\u04b3\u043e\u0438 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u0438\u0440\u043e \u0431\u043e \u0431\u0443\u04b7\u0430\u0438 \u043c\u0430\u04b3\u0434\u0443\u0434 \u0438\u043d\u0442\u0438\u0445\u043e\u0431 \u043a\u0430\u0440\u0434\u0430\u043d \u043c\u0443\u043c\u043a\u0438\u043d \u0430\u0441\u0442"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0422\u0438\u04b7\u043e\u0440\u0430\u0442\u0438 \u0445\u0443\u0440\u0434 \u043d\u0430\u043c\u0435\u0442\u0430\u0432\u043e\u043d\u0430\u0434 &quot;\u0431\u0430 \u04b3\u0430\u043c\u0430 \u0447\u0438\u0437 \u0442\u0438\u0440 \u0445\u043e\u043b\u04e3 \u043a\u0443\u043d\u0430\u0434&quot;. \u0414\u0430\u0440 \u0437\u0435\u0440 \u043c\u0430\u0442\u0440\u0438\u0442\u0441\u0430\u0438 \u043f\u0430\u0439\u043c\u043e\u043d \u0432\u0430 \u0441\u0435\u043d\u0430\u0440\u0438\u044f\u04b3\u043e\u0438 \u043e\u043c\u043e\u0434\u0430 \u0431\u0430\u0440\u043e\u0438 \u0437\u0443\u0434 \u043c\u0443\u0430\u0439\u044f\u043d \u043a\u0430\u0440\u0434\u0430\u043d\u0438 \u0430\u0444\u0437\u0430\u043b\u0438\u044f\u0442\u04b3\u043e\u0438 \u04b3\u0430\u0434\u0430\u0444\u04b3\u043e \u0432\u0430 \u0431\u0443\u04b7\u0435\u0442\u04b3\u043e \u043e\u0432\u0430\u0440\u0434\u0430 \u0448\u0443\u0434\u0430\u0430\u043d\u0434. \u0425\u0443\u043b\u043e\u0441\u0430\u0438 \u0430\u0441\u043e\u0441\u04e3: <strong>\u044f\u043a \u04b3\u0430\u0434\u0430\u0444 \u2013&gt; 2\u20133 \u043a\u0430\u043d\u0430\u043b \u2013&gt; \u0441\u0430\u043d\u04b7\u0438\u0448\u04b3\u043e\u0438 \u04b3\u0430\u0444\u0442\u0430\u0438\u043d\u0430<\/strong>. \u041f\u0443\u0440\u0441\u0438\u0448\u0438 \u0430\u0441\u043e\u0441\u04e3 \u0438\u043d \u0430\u0441\u0442 <em>\u043a\u0430\u043d\u0430\u043b\u04b3\u043e\u0438 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u04e3 \u0431\u0430\u0440\u043e\u0438 \u0442\u0438\u04b7\u043e\u0440\u0430\u0442\u0438 \u0445\u0443\u0440\u0434<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041c\u0430\u0442\u0440\u0438\u0442\u0441\u0430\u0438 &quot;\u04b3\u0430\u0434\u0430\u0444 -&gt; \u043a\u0430\u043d\u0430\u043b -&gt; \u0431\u0443\u04b7\u0430 (\u04b3\u0430\u0434\u0434\u0438 \u0430\u049b\u0430\u043b)&quot;\u00ab<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0439\u0442\u0438\u043d\u0433\u04b3\u043e\u0438 \u043d\u0430\u049b\u0448\u04b3\u043e\u0438 \u043a\u0430\u043d\u0430\u043b: <strong>5 - \u049b\u0430\u0432\u0438\u0442\u0430\u0440\u0438\u043d<\/strong>, 1 - \u043d\u0430\u049b\u0448\u0438 \u0437\u0430\u0438\u0444. \u0411\u0443\u04b7\u0435\u0442\u04b3\u043e \u0431\u0430\u0440\u043e\u0438 \u043c\u043e\u04b3 \u0442\u0430\u0445\u043c\u0438\u043d\u04e3 \u043c\u0435\u0431\u043e\u0448\u0430\u043d\u0434.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u041a\u0430\u043d\u0430\u043b<\/strong><\/td><td><strong>\u0424\u0430\u0440\u043e\u0433\u0438\u0440\u04e3<\/strong><\/td><td><strong>\u041f\u0435\u0448\u0431\u0430\u0440\u0430\u043d\u0434\u0430\u04b3\u043e<\/strong><\/td><td><strong>\u0424\u0443\u0440\u04ef\u0448<\/strong><\/td><td><strong>\u0422\u0430\u043a\u0440\u043e\u0440<\/strong><\/td><td><strong>\u0411\u0443\u04b7\u0430\u0438 \u0445\u0443\u0440\u0434\/\u043c\u043e\u04b3 (\u0441\u043e\u043c\u043e\u043d\u04e3)<\/strong><\/td><td><strong>\u0428\u0430\u0440\u04b3<\/strong><\/td><\/tr><tr><td>\u0412\u0438\u0434\u0435\u043e\u04b3\u043e\u0438 \u043a\u04ef\u0442\u043e\u04b3 (Reels\/\u041a\u04ef\u0442\u043e\u04b3\u043c\u0443\u0434\u0434\u0430\u0442\/TikTok)<\/td><td><strong>5<\/strong><\/td><td>3<\/td><td>2<\/td><td>2<\/td><td>3 000\u20136 000<\/td><td>\u0421\u0430\u043d\u04b7\u0438\u0448\u0438 \u0434\u0430\u0441\u0442\u0440\u0430\u0441\u0438\u0438 \u0437\u0443\u0434, \u043f\u0430\u0439\u0432\u0430\u0441\u0442\u0448\u0430\u0432\u04e3\/\u043f\u0435\u0448\u043d\u0438\u04b3\u043e\u0434<\/td><\/tr><tr><td>\u04b6\u0443\u0441\u0442\u0443\u04b7\u04ef (Google Ads)<\/td><td>2<\/td><td><strong>5<\/strong><\/td><td><strong>5<\/strong><\/td><td>1<\/td><td>4 000\u20138 000<\/td><td>\u049a\u0430\u0442\u044a \u043a\u0430\u0440\u0434\u0430\u043d\u0438 \u0442\u0430\u043b\u0430\u0431\u043e\u0442\u0438 &quot;\u0433\u0430\u0440\u043c&quot;<\/td><\/tr><tr><td>\u0421\u0430\u043c\u0430\u0440\u0430\u043d\u043e\u043a\u0438\u0438 \u0448\u0430\u0431\u0430\u043a\u0430\u04b3\u043e\u0438 \u0438\u04b7\u0442\u0438\u043c\u043e\u04e3 (\u043a\u0430\u0440\u0443\u0441\u0435\u043b\/\u043b\u0435\u043d\u0442\u0430)<\/td><td>3<\/td><td><strong>4<\/strong><\/td><td>3<\/td><td>2<\/td><td>3 000\u20136 000<\/td><td>\u041c\u0438\u0437\u043e\u04b7\u043e\u043d\u0438 \u044d\u04b3\u0442\u0438\u043c\u043e\u043b\u04e3\/\u0442\u0440\u0430\u0444\u0438\u043a \u0432\u0430 \u0441\u0430\u04b3\u0438\u0444\u0430\u04b3\u043e\u0438 \u0444\u0443\u0440\u0443\u0434 \u043c\u0443\u04b3\u0438\u043c\u0430\u043d\u0434<\/td><\/tr><tr><td>\u0420\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/td><td>1<\/td><td>4<\/td><td><strong>4<\/strong><\/td><td>3<\/td><td>1 500\u20133 000<\/td><td>\u041c\u0435\u04b3\u043c\u043e\u043d\u043e\u043d\u0440\u043e \u0431\u043e \u043d\u0430\u0440\u0445\u0438 \u0430\u0440\u0437\u043e\u043d &quot;\u0433\u0430\u0440\u043c&quot; \u043c\u0435\u043a\u0443\u043d\u0430\u0434<\/td><\/tr><tr><td>SEO\/\u043c\u0443\u04b3\u0442\u0430\u0432\u043e (RU\/TG)<\/td><td>3<\/td><td>3<\/td><td>3<\/td><td><strong>4<\/strong><\/td><td>0\u2013\u0432\u0430\u049b\u0442<\/td><td>\u0414\u0430\u0440\u043e\u0437\u043c\u0443\u0434\u0434\u0430\u0442, 2-4 \u043c\u0430\u0432\u043e\u0434 \u0434\u0430\u0440 \u044f\u043a \u043c\u043e\u04b3<\/td><\/tr><tr><td>\u041f\u043e\u0447\u0442\u0430\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u04e3\/SMS\/CRM<\/td><td>1<\/td><td>3<\/td><td>4<\/td><td><strong>5<\/strong><\/td><td>1 000\u20132 000<\/td><td>\u041d\u0438\u0433\u043e\u04b3 \u0434\u043e\u0448\u0442\u0430\u043d \u0432\u0430 \u0431\u0430\u0440\u0433\u0430\u0440\u0434\u043e\u043d\u0438\u0434\u0430\u043d \u0430\u0440\u0437\u043e\u043d \u0430\u0441\u0442<\/td><\/tr><tr><td>\u0420\u0430\u0434\u0438\u043e\u0438 \u043c\u0430\u04b3\u0430\u043b\u043b\u04e3<\/td><td><strong>4<\/strong><\/td><td>2<\/td><td>2<\/td><td>1<\/td><td>5 000\u201310 000<\/td><td>\u0411\u0430\u0441\u043e\u043c\u0430\u0434, \u044d\u044a\u0442\u0438\u0440\u043e\u0444, \u043f\u0435\u0448\u043d\u0438\u04b3\u043e\u0434\u04b3\u043e\u0438 \u043a\u04ef\u0442\u043e\u04b3<\/td><\/tr><tr><td>&quot;\u041c\u0438\u043a\u0440\u043e&quot;-\u0438 \u0431\u0435\u0440\u0443\u043d\u0430 (2-4 \u0441\u0430\u0442\u04b3)<\/td><td><strong>4<\/strong><\/td><td>2<\/td><td>2<\/td><td>1<\/td><td>6 000\u201312 000<\/td><td>\u04b6\u043e\u0439\u0433\u0438\u0440\u043a\u0443\u043d\u0438\u0438 \u04b7\u0443\u0493\u0440\u043e\u0444\u04e3 + \u0440\u0430\u043c\u0437\u0438 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u0438\u0438 QR\/<\/td><\/tr><tr><td>\u0428\u0430\u0440\u0438\u043a\u04e3\/\u0442\u0430\u044a\u0441\u0438\u0440\u0440\u0430\u0441\u043e\u043d\u04b3\u043e\u0438 \u0445\u0443\u0440\u0434<\/td><td>3<\/td><td>3<\/td><td>3<\/td><td>2<\/td><td>2 000\u20135 000<\/td><td>\u041d\u0438\u0448\u0435\/\u04b7\u043e\u043c\u0435\u0430, \u043c\u0443\u0431\u043e\u0434\u0438\u043b\u0430\/CPM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0427\u04e3 \u0442\u0430\u0432\u0440 \u0445\u043e\u043d\u0434\u0430\u043d \u043c\u0443\u043c\u043a\u0438\u043d \u0430\u0441\u0442:<\/strong> \u0410\u0433\u0430\u0440 \u0431\u0443\u04b7\u0430\u0438 \u0448\u0443\u043c\u043e \u043c\u0430\u04b3\u0434\u0443\u0434 \u0431\u043e\u0448\u0430\u0434, \u043a\u0430\u043d\u0430\u043b\u04b3\u043e\u0440\u043e \u0438\u043d\u0442\u0438\u0445\u043e\u0431 \u043a\u0443\u043d\u0435\u0434 <strong>\u0431\u0430\u04b3\u043e\u0438 \u0431\u0430\u043b\u0430\u043d\u0434 \u0431\u0430\u0440\u043e\u0438 \u04b3\u0430\u0434\u0430\u0444\u0438 \u0448\u0443\u043c\u043e<\/strong> \u0432\u0430 \u043e\u0441\u0442\u043e\u043d\u0430\u0438 \u043f\u0430\u0441\u0442\u0438 \u0432\u0443\u0440\u0443\u0434. \u04b2\u0430\u0442\u043c\u0430\u043d \u0434\u043e\u0445\u0438\u043b \u043a\u0443\u043d\u0435\u0434 <strong>\u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/strong> \u0432\u0430 <strong>\u041c\u0443\u043e\u0448\u0438\u0440\u0430\u0442\u0438 CRM<\/strong> \u043c\u0438\u0441\u043b\u0438 &quot;\u0442\u0430\u049b\u0432\u0438\u044f\u0442\u0434\u0438\u04b3\u0430\u043d\u0434\u0430\u04b3\u043e&quot;-\u0438 \u0430\u0440\u0437\u043e\u043d\u00ab<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0421\u0435 \u0441\u0435\u043d\u0430\u0440\u0438\u044f\u0438 \u0442\u0430\u0439\u0451\u0440 (1 \u043c\u043e\u04b3)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) \u04b2\u0430\u0434\u0430\u0444: \u0414\u0430\u0441\u0442\u0440\u0430\u0441\u0438\u0438 \u0437\u0443\u0434\/\u0431\u0440\u0435\u043d\u0434<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50%<\/strong> \u2014 \u0432\u0438\u0434\u0435\u043e\u04b3\u043e\u0438 \u043a\u04ef\u0442\u043e\u04b3 (2\u20133 \u044d\u04b7\u043e\u0434\u043a\u043e\u0440, 3\u20135 \u0442\u0430\u043c\u043e\u0448\u043e\u0431\u0438\u043d).<\/li>\n\n\n\n<li><strong>30%<\/strong> - \u0440\u0430\u0434\u0438\u043e \u0451 \u043c\u0438\u043a\u0440\u043e-\u0431\u0435\u0440\u0443\u043d\u04e3 (\u043e\u043d \u0447\u0438\u0437\u0435\u0440\u043e, \u043a\u0438 \u0434\u0430\u0441\u0442\u0440\u0430\u0441 \u0430\u0441\u0442, \u0438\u043d\u0442\u0438\u0445\u043e\u0431 \u043a\u0443\u043d\u0435\u0434).<\/li>\n\n\n\n<li><strong>20%<\/strong> \u2014 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (\u0442\u0430\u043c\u0430\u0448\u043e\u0438 \u0432\u0438\u0434\u0435\u043e\u04b3\u043e\/\u043c\u0435\u04b3\u043c\u043e\u043d\u043e\u043d\u0438 \u0432\u0435\u0431\u0441\u0430\u0439\u0442).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>\u04b6\u043e\u0439\u04b3\u043e\u0438 \u0442\u0430\u043c\u043e\u0448\u043e\u0431\u043e\u0431:<\/strong> \u0431\u0430\u0441\u043e\u043c\u0430\u0434\u0438 F\u22652 \u0430\u0437 \u04b7\u043e\u043d\u0438\u0431\u0438 \u044f\u0434\u0440\u043e, VTR 25\u201335% \u0431\u0430\u0440\u043e\u0438 \u0432\u0438\u0434\u0435\u043e\u04b3\u043e\u0438 15-\u0441\u043e\u043d\u0438\u044f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) \u04b2\u0430\u0434\u0430\u0444: \u04b7\u0430\u043b\u0431\u0438 \u043c\u0443\u0448\u0442\u0430\u0440\u0438\u0451\u043d \u0431\u0430\u0440\u043e\u0438 \u0445\u0438\u0437\u043c\u0430\u0442\u0440\u0430\u0441\u043e\u043d\u04e3<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60%<\/strong> \u2014 \u04b7\u0443\u0441\u0442\u0443\u04b7\u04ef (\u0430\u043b\u043e\u04b3\u0438\u0434\u0430 \u0431\u0440\u0435\u043d\u0434\/\u0493\u0430\u0439\u0440\u0438 \u0431\u0440\u0435\u043d\u0434), \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u04b3\u043e\u0438 \u0434\u0430\u049b\u0438\u049b.<\/li>\n\n\n\n<li><strong>25%<\/strong> \u2014 \u0431\u0430\u0440\u043e\u043c\u0430\u0434 \u0434\u0430\u0440 \u0448\u0430\u0431\u0430\u043a\u0430\u04b3\u043e\u0438 \u0438\u04b7\u0442\u0438\u043c\u043e\u04e3 (\u0448\u0430\u043a\u043b\u04b3\u043e\u0438 \u0440\u043e\u04b3\u043d\u0430\u043c\u043e\u04e3 \u0451 \u0442\u0440\u0430\u0444\u0438\u043a \u0431\u0430 \u0441\u0430\u04b3\u0438\u0444\u0430\u0438 \u0430\u0441\u043e\u0441\u0438\u0438 \u0432\u0438\u043a\u0442\u043e\u0440\u0438\u043d\u0430).<\/li>\n\n\n\n<li><strong>15%<\/strong> \u2014 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (\u043a\u0430\u0440\u0443\u0441\u0435\u043b\/\u0432\u0438\u0434\u0435\u043e).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u04b6\u043e\u0439\u04b3\u043e\u0438 \u0442\u0430\u043c\u043e\u0448\u043e\u0431\u043e\u0431:<\/strong> \u04b6\u0443\u0441\u0442\u0443\u04b7\u04ef\u0438 CTR 8\u201312%, CVR \u043a\u043b\u0438\u043a\u2013&gt;\u043b\u0438\u0434 3\u20136%, CPL \u0434\u0430\u0440 \u0434\u043e\u0438\u0440\u0430\u0438 \u0431\u0430\u0440\u043e\u0431\u0430\u0440\u04e3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) \u04b2\u0430\u0434\u0430\u0444: \u0444\u0443\u0440\u04ef\u0448\u0438 \u0447\u0430\u043a\u0430\u043d\u0430\/\u043e\u043d\u043b\u0430\u0439\u043d<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>40%<\/strong> \u2014 \u0441\u0430\u043c\u0430\u0440\u0430\u043d\u043e\u043a\u04e3 (\u043a\u0430\u0442\u0430\u043b\u043e\u0433\u04b3\u043e\/\u043c\u0430\u04b7\u043c\u04ef\u0430\u04b3\u043e, \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430).<\/li>\n\n\n\n<li><strong>30%<\/strong> \u2014 \u0432\u0438\u0434\u0435\u043e\u04b3\u043e\u0438 \u043a\u04ef\u0442\u043e\u04b3 \u0431\u043e \u043f\u0435\u0448\u043d\u0438\u04b3\u043e\u0434\u0438 &quot;\u0438\u043c\u0440\u04ef\u0437 \u0433\u0438\u0440\u0435\u0434&quot;.<\/li>\n\n\n\n<li><strong>20%<\/strong> \u2014 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 + \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u0438 \u0442\u0430\u043a\u0440\u043e\u0440\u04e3 (\u043a\u0443\u043f\u043e\u043d\/\u043a\u043b\u0443\u0431).<\/li>\n\n\n\n<li><strong>10%<\/strong> \u2014 CRM-\u043f\u043e\u0447\u0442\u0430\u04b3\u043e (\u043f\u043e\u0447\u0442\u0430\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u04e3\/SMS\/\u043c\u0435\u0441\u0441\u0435\u043d\u04b7\u0435\u0440).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u04b6\u043e\u0439\u04b3\u043e\u0438 \u0442\u0430\u043c\u043e\u0448\u043e\u0431\u043e\u0431:<\/strong> \u041c\u0435\u044a\u0451\u0440\u0438 \u0438\u043b\u043e\u0432\u0430 \u0431\u0430 \u0441\u0430\u0431\u0430\u0434\u2191, CPA \u2264 \u043e\u0441\u0442\u043e\u043d\u0430, \u0444\u0430\u0440\u043c\u043e\u0438\u0448\u04b3\u043e\u0438 \u0442\u0430\u043a\u0440\u043e\u0440\u04e3\u2191.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&quot;\u04b2\u0438\u0441\u043e\u0431\u043a\u0443\u043d\u0430\u043a\u0438 \u0430\u0444\u0437\u0430\u043b\u0438\u044f\u0442\u043d\u043e\u043a&quot;-\u0438 \u0437\u0443\u0434\u00ab<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0410\u0444\u0437\u0430\u043b\u0438\u044f\u0442 = (\u0422\u0430\u044a\u0441\u0438\u0440 \u00d7 \u041c\u0443\u0432\u043e\u0444\u0438\u049b\u0430\u0442 \u00d7 \u0414\u0430\u043b\u0435\u043b\u04b3\u043e) \/ (\u0410\u0440\u0437\u0438\u0448 \u00d7 \u0412\u0430\u049b\u0442)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0422\u0430\u044a\u0441\u0438\u0440<\/strong> \u2014 \u049b\u0443\u0432\u0432\u0430\u0438 \u043a\u0430\u043d\u0430\u043b \u0434\u0430\u0440 \u0437\u0435\u0440\u0438 \u04b3\u0430\u0434\u0430\u0444 (\u0430\u0437 1 \u0442\u043e 5 \u0430\u0437 \u043c\u0430\u0442\u0440\u0438\u0442\u0441\u0430).<\/li>\n\n\n\n<li><strong>\u041c\u0443\u0432\u043e\u0444\u0438\u049b<\/strong> - \u0431\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0438 \u0445\u0443\u0434 \u043c\u0443\u0432\u043e\u0444\u0438\u049b\u0430\u0442 \u043a\u0443\u043d\u0435\u0434 (1-5).<\/li>\n\n\n\n<li><strong>\u0414\u0430\u043b\u0435\u043b\u04b3\u043e<\/strong> \u2014 \u041e\u0451 \u0448\u0443\u043c\u043e \u0434\u0430\u043b\u0435\u043b\u04b3\u043e\u0438 \u0445\u0443\u0434\u0430\u0442\u043e\u043d\/\u0434\u0438\u0433\u0430\u0440\u043e\u043d (\u043f\u0430\u0440\u0432\u0430\u043d\u0434\u0430\u04b3\u043e\/\u0442\u0430\u044a\u0440\u0438\u0445) \u0434\u043e\u0440\u0435\u0434 (1\u20135)<\/li>\n\n\n\n<li><strong>\u0410\u0440\u0437\u0438\u0448<\/strong> \u2014 \u043e\u0441\u0442\u043e\u043d\u0430\u0438 \u0432\u0443\u0440\u0443\u0434 (1\u20135; \u04b3\u0430\u0440 \u049b\u0430\u0434\u0430\u0440 \u0433\u0430\u0440\u043e\u043d\u0442\u0430\u0440 \u0431\u043e\u0448\u0430\u0434, \u0440\u0430\u049b\u0430\u043c \u04b3\u0430\u043c\u043e\u043d \u049b\u0430\u0434\u0430\u0440 \u0431\u0430\u043b\u0430\u043d\u0434\u0442\u0430\u0440 \u0430\u0441\u0442).<\/li>\n\n\n\n<li><strong>\u0412\u0430\u049b\u0442<\/strong> \u2014 \u0432\u0430\u049b\u0442 \u0442\u043e \u0441\u0438\u0433\u043d\u0430\u043b\u04b3\u043e\u0438 \u0430\u0432\u0432\u0430\u043b (1\u20135; \u04b3\u0430\u0440 \u049b\u0430\u0434\u0430\u0440 \u0434\u0430\u0440\u043e\u0437\u0442\u0430\u0440 \u0431\u043e\u0448\u0430\u0434, \u0440\u0430\u049b\u0430\u043c \u04b3\u0430\u043c\u043e\u043d \u049b\u0430\u0434\u0430\u0440 \u0431\u0430\u043b\u0430\u043d\u0434\u0442\u0430\u0440 \u0430\u0441\u0442).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u043d\u0442\u0438\u0445\u043e\u0431 \u043a\u0443\u043d\u0435\u0434 <strong>3 \u0431\u0435\u04b3\u0442\u0430\u0440\u0438\u043d<\/strong> \u0430\u0437 \u0440\u04ef\u0438 \u0430\u0444\u0437\u0430\u043b\u0438\u044f\u0442. \u0411\u043e\u049b\u0438\u043c\u043e\u043d\u0434\u0430 \u0434\u0430\u0440 \u0437\u0430\u0445\u0438\u0440\u0430 \u0430\u0441\u0442.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041c\u0438\u0441\u043e\u043b (\u0445\u0438\u0437\u043c\u0430\u0442\u0440\u0430\u0441\u043e\u043d\u04e3, \u0414\u0443\u0448\u0430\u043d\u0431\u0435):<\/strong> \u04b6\u0443\u0441\u0442\u0443\u04b7\u04ef (5\u00d75\u00d74)\/(2\u00d72)=<strong>25\/4=6,25<\/strong>; \u0412\u0438\u0434\u0435\u043e (5\u00d74\u00d73)\/(2\u00d71)=<strong>60\/2=30<\/strong> \u2013&gt; \u0430\u0433\u0430\u0440 \u04b3\u0430\u0434\u0430\u0444 \u00ab\u0440\u0430\u0441\u0438\u0434\u0430\u043d\u00bb \u0431\u043e\u0448\u0430\u0434, \u043c\u043e \u0431\u043e \u0432\u0438\u0434\u0435\u043e \u043e\u0493\u043e\u0437 \u043c\u0435\u043a\u0443\u043d\u0435\u043c; \u0430\u0433\u0430\u0440 \u04b3\u0430\u0434\u0430\u0444 \u00ab\u0440\u043e\u04b3\u043d\u0430\u043c\u043e\u04e3\u00bb \u0431\u043e\u0448\u0430\u0434, \u043c\u043e \u0431\u043e \u04b7\u0443\u0441\u0442\u0443\u04b7\u04ef \u043e\u0493\u043e\u0437 \u043c\u0435\u043a\u0443\u043d\u0435\u043c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0425\u0430\u0442\u043e\u0433\u0438\u04b3\u043e\u0438 \u043c\u0430\u044a\u043c\u0443\u043b\u04e3<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00ab\u0411\u0430\u0440\u043e\u0431\u0430\u0440 \u0431\u0430\u0440\u043e\u0438 \u04b3\u0430\u043c\u0430\u00bb - \u0431\u0430 \u04b7\u043e\u0438 \u04b3\u0430\u0434\u0430\u0444\u04b3\u043e \u0432\u0430 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430.<\/li>\n\n\n\n<li>\u0411\u0430\u0441\u043e\u043c\u0430\u0434 \u0451 \u043f\u0430\u0439\u0434\u0430\u0440\u043f\u0430\u0439\u04e3 \u0432\u0443\u04b7\u0443\u0434 \u043d\u0430\u0434\u043e\u0440\u0430\u0434 - \u043b\u0430\u043c\u0441\u04b3\u043e \u0431\u0430 \u04b3\u0430\u043c \u0447\u0430\u0441\u043f\u0438\u0434\u0430 \u043d\u0430\u043c\u0435\u0448\u0430\u0432\u0430\u043d\u0434.<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u043e\u043d\u0438\u0434\u0430\u043d\u0438 \u0442\u0440\u0430\u0444\u0438\u043a \u0431\u0430 \u0441\u0430\u04b3\u0438\u0444\u0430\u0438 \u0430\u0441\u043e\u0441\u04e3 \u0431\u0438\u0434\u0443\u043d\u0438 \u043f\u0435\u0448\u043d\u0438\u04b3\u043e\u0434 \u0451 \u0448\u0430\u043a\u043b\u0438 \u043c\u0443\u0432\u043e\u0444\u0438\u049b.<\/li>\n\n\n\n<li>\u041d\u0430\u0431\u0443\u0434\u0430\u043d\u0438 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043c\u0430\u044a\u043d\u043e\u0438 \u043e\u043d\u0440\u043e \u0434\u043e\u0440\u0430\u0434, \u043a\u0438 \u0448\u0443\u043c\u043e \u043c\u0443\u0448\u0442\u0430\u0440\u0438\u0451\u043d\u0438 \u0430\u0440\u0437\u043e\u043d\u0440\u043e \u0430\u0437 \u0434\u0430\u0441\u0442 \u043c\u0435\u0434\u0438\u04b3\u0435\u0434.<\/li>\n\n\n\n<li>\u0422\u0430\u043d\u04b3\u043e CTR-\u0440\u043e \u04b3\u0438\u0441\u043e\u0431 \u043a\u0443\u043d\u0435\u0434 - \u0431\u0435 \u0442\u0430\u0431\u0434\u0438\u043b\u0434\u0438\u04b3\u04e3 \u0432\u0430 \u0444\u0443\u0440\u04ef\u0448\u0438 CRM.<\/li>\n\n\n\n<li>\u0421\u0430\u043d\u04b7\u0438\u0448\u0438 5 \u044d\u04b7\u043e\u0434\u043a\u043e\u0440 \u0431\u043e \u0431\u0443\u04b7\u0430\u0438 \u044f\u043a\u0442\u043e - \u043d\u0430\u043c\u0443\u043d\u0430 \u043d\u0435\u0441\u0442.<\/li>\n\n\n\n<li>\u041c\u0430\u044a\u0440\u0430\u043a\u0430\u0440\u043e \u0431\u0430\u0440\u043e\u0438 \u043c\u043e\u04b3\u04b3\u043e &quot;\u04b3\u0430\u043c\u043e\u043d \u0442\u0430\u0432\u0440\u0435 \u043a\u0438 \u04b3\u0430\u0441\u0442&quot; \u0433\u0443\u0437\u043e\u0440\u0435\u0434 - \u0431\u0435 A\/B \u0451 \u0430\u0437 \u043d\u0430\u0432 \u0442\u0430\u049b\u0441\u0438\u043c \u043a\u0430\u0440\u0434\u0430\u043d.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0420\u04ef\u0439\u0445\u0430\u0442\u0438 \u0441\u0430\u043d\u04b7\u0438\u0448\u0438 \u043e\u0493\u043e\u0437\u0438 2-\u04b3\u0430\u0444\u0442\u0430\u0438\u043d\u0430<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u043d\u0442\u0438\u0445\u043e\u0431\u0448\u0443\u0434\u0430 <strong>1 \u04b3\u0430\u0434\u0430\u0444\u0438 \u0430\u0441\u043e\u0441\u04e3<\/strong> (\u0434\u0430\u0441\u0442\u0440\u0430\u0441\u04e3\/\u0440\u043e\u04b3\u043d\u0430\u043c\u043e\u04e3\/\u0444\u0443\u0440\u04ef\u0448).<\/li>\n\n\n\n<li>\u041c\u0443\u0430\u0439\u044f\u043d \u043a\u0430\u0440\u0434\u0430 \u0448\u0443\u0434\u0430\u0430\u0441\u0442 <strong>2-3 \u043a\u0430\u043d\u0430\u043b<\/strong> \u0431\u0430\u0440\u043e\u0438 \u04b3\u0430\u0434\u0430\u0444 + \u0430\u0437 \u043d\u0430\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/li>\n\n\n\n<li>\u041e\u043c\u043e\u0434\u0430\u0448\u0443\u0434\u0430 <strong>3 \u044d\u04b7\u043e\u0434\u043a\u043e\u0440<\/strong> (2 \u0441\u0430\u043d\u04b7\u0438\u0448\u0438 \u0430\u0441\u043e\u0441\u04e3 + 1).<\/li>\n\n\n\n<li>\u0425\u04ef\u0440\u0434\u0430\u043d <strong>\u0441\u0430\u04b3\u0438\u0444\u0430\u0438 \u0444\u0443\u0440\u0443\u0434<\/strong> \u0431\u043e \u043d\u0430\u0440\u0445\/\u0448\u0430\u0440\u0442\u04b3\u043e\/CTA, \u0448\u0430\u043a\u043b\u04b3\u043e\u0438 \u0444\u0430\u0432\u0440\u04e3\/\u043c\u0435\u0441\u0441\u0435\u043d\u04b7\u0435\u0440.<\/li>\n\n\n\n<li>\u0422\u0430\u043d\u0437\u0438\u043c\u0448\u0443\u0434\u0430 <strong>UTM<\/strong>, \u0420\u04ef\u0439\u0434\u043e\u0434\u04b3\u043e, \u0440\u0430\u049b\u0430\u043c\u04b3\u043e\/\u0447\u0430\u0442\u04b3\u043e\u0438 GA4 \u043f\u0430\u0439\u0433\u0438\u0440\u04e3 \u043a\u0430\u0440\u0434\u0430 \u043c\u0435\u0448\u0430\u0432\u0430\u043d\u0434.<\/li>\n\n\n\n<li>\u041c\u0443\u0432\u043e\u0444\u0438\u049b\u0430\u0448\u0443\u0434\u0430 <strong>\u043e\u0441\u0442\u043e\u043d\u0430\u0438 KPI<\/strong> (CTR\/CVR\/CPL\/CPA).<\/li>\n\n\n\n<li>\u0422\u0430\u044a\u0438\u043d\u0448\u0443\u0434\u0430 <strong>\u0441\u0430\u043d\u04b7\u0438\u0448\u04b3\u043e\u0438 \u04b3\u0430\u0444\u0442\u0430\u0438\u043d\u0430<\/strong> (\u049b\u0430\u043b\u043c\u043e\u049b, \u044d\u043a\u0440\u0430\u043d\u0438 \u0430\u0432\u0432\u0430\u043b, \u0442\u0430\u043c\u043e\u0448\u043e\u0431\u0438\u043d\u043e\u043d).<\/li>\n\n\n\n<li>\u041d\u0430\u049b\u0448\u0430 <strong>\u0430\u0437 \u043d\u0430\u0432 \u0442\u0430\u049b\u0441\u0438\u043c \u043a\u0430\u0440\u0434\u0430\u043d\u0438 \u0431\u0443\u04b7\u0435\u0442<\/strong> \u0431\u0430\u0440 \u0430\u0441\u043e\u0441\u0438 \u043d\u0430\u0442\u0438\u04b7\u0430\u04b3\u043e\u0438 \u04b3\u0430\u0444\u0442\u0430 (\u0431\u0430 \u0444\u043e\u0438\u0434\u0430\u0438 \u0493\u043e\u043b\u0438\u0431\u043e\u043d).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0435\u0445\u043e\u04b3\u0435\u0434 \u043c\u0430\u0442\u0440\u0438\u0442\u0441\u0430\u0438 \u0438\u043d\u0442\u0438\u0445\u043e\u0431\u0438 \u043a\u0430\u043d\u0430\u043b\u04b3\u043e\u0438 \u043e\u043c\u043e\u0434\u0430\u0440\u043e, \u043a\u0438 \u0431\u0430 \u0441\u0430\u043c\u0442\u0438 \u0444\u0430\u044a\u043e\u043b\u0438\u044f\u0442 \u0432\u0430 \u0431\u0443\u04b7\u0430\u0438 \u0448\u0443\u043c\u043e \u043c\u0443\u0442\u043e\u0431\u0438\u049b \u043a\u0430\u0440\u0434\u0430 \u0448\u0443\u0434\u0430\u0430\u0441\u0442, \u0434\u043e\u0448\u0442\u0430 \u0431\u043e\u0448\u0435\u0434? \u0411\u043e \u043c\u043e \u0442\u0430\u043c\u043e\u0441 \u0433\u0438\u0440\u0435\u0434 \u2014 \u043c\u043e \u043e\u043d\u0440\u043e \u0431\u0430 \u0448\u0443\u043c\u043e \u0440\u043e\u0439\u0433\u043e\u043d \u043c\u0435\u0444\u0438\u0440\u0438\u0441\u0442\u0435\u043c \u0432\u0430 \u0431\u0430 \u0448\u0443\u043c\u043e \u043c\u0430\u0441\u043b\u0438\u04b3\u0430\u0442\u04b3\u043e \u043e\u0438\u0434 \u0431\u0430 \u0447\u04e3 \u0433\u0443\u043d\u0430 \u043e\u0493\u043e\u0437 \u043a\u0430\u0440\u0434\u0430\u043d \u043c\u0435\u0434\u0438\u04b3\u0435\u043c:<a href=\"https:\/\/tag.tj\/tj\/\u0442\u0430\u043c\u043e\u0441\/\"> https:\/\/tag.tj\/contact\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u043b\u043e\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043d\u0435\u043b\u044c\u0437\u044f \u00ab\u0441\u0442\u0440\u0435\u043b\u044f\u0442\u044c \u0432\u043e \u0432\u0441\u0451\u00bb. \u041d\u0438\u0436\u0435 \u2014 \u043a\u043e\u043c\u043f\u0430\u043a\u0442\u043d\u0430\u044f \u043c\u0430\u0442\u0440\u0438\u0446\u0430 \u0438 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b \u043f\u043e \u0446\u0435\u043b\u0438 \u0438.. <span class=\"mil-el-more\"><span class=\"mil-link mil-dark mil-arrow-place mil-up\"><span>\u0411\u0435\u0448\u0442\u0430\u0440<\/span><\/span><\/span><\/p>","protected":false},"author":4,"featured_media":2923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u043e\u0434 \u0446\u0435\u043b\u044c \u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e 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content=\"2026-07-21T11:49:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u041a\u0430\u043a \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0435 - Total Advertising Group\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u041f\u043e\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u043e\u0434 \u0446\u0435\u043b\u044c \u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\" \/>\n\t\t<script type=\"application\/ld+json\" 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