{"id":3471,"date":"2026-09-21T10:22:51","date_gmt":"2026-09-21T07:22:51","guid":{"rendered":"https:\/\/tag.tj\/yumor-v-reklame-kak-shutit-i-ne-poteryat-doverie\/"},"modified":"2026-09-21T10:22:51","modified_gmt":"2026-09-21T07:22:51","slug":"yumor-v-reklame-kak-shutit-i-ne-poteryat-doverie","status":"publish","type":"post","link":"https:\/\/tag.tj\/tj\/\u044e\u043c\u043e\u0440-\u0434\u0430\u0440-\u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442-\u0447\u04e3-\u0433\u0443\u043d\u0430-\u0431\u043e\u044f\u0434-\u0431\u0435-\u0430\u0437-\u0434\u0430\/","title":{"rendered":"\u042e\u043c\u043e\u0440 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442: \u0427\u04e3 \u0442\u0430\u0432\u0440 \u0448\u04ef\u0445\u04e3 \u043a\u0430\u0440\u0434\u0430\u043d \u0432\u0430 \u044d\u044a\u0442\u0438\u043c\u043e\u0434\u0438 \u0431\u0440\u0435\u043d\u0434\u0440\u043e \u043d\u0438\u0433\u043e\u04b3 \u0434\u043e\u0448\u0442\u0430\u043d \u043c\u0443\u043c\u043a\u0438\u043d \u0430\u0441\u0442"},"content":{"rendered":"<p><strong>\u042e\u043c\u043e\u0440 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442<\/strong> \u042e\u043c\u043e\u0440 \u044f\u043a\u0435 \u0430\u0437 \u0445\u0430\u0442\u0430\u0440\u043d\u043e\u043a\u0442\u0430\u0440\u0438\u043d \u0432\u0430 \u0434\u0430\u0440 \u0430\u0439\u043d\u0438 \u0437\u0430\u043c\u043e\u043d \u043f\u0443\u0440\u0438\u049b\u0442\u0438\u0434\u043e\u0440\u0442\u0430\u0440\u0438\u043d \u0430\u0431\u0437\u043e\u0440\u04b3\u043e\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u04e3 \u0430\u0441\u0442. \u042f\u043a \u043b\u0430\u0442\u0438\u0444\u0430\u0438 \u043c\u0443\u0432\u0430\u0444\u0444\u0430\u049b \u0431\u0440\u0435\u043d\u0434\u0440\u043e \u043d\u0430\u043c\u043e\u0451\u043d \u0432\u0430 \u0438\u043d\u0441\u043e\u043d\u04e3 \u043c\u0435\u0433\u0430\u0440\u0434\u043e\u043d\u0430\u0434, \u0434\u0430\u0440 \u04b3\u043e\u043b\u0435 \u043a\u0438 \u044f\u043a 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\u0434\u043e\u0445\u0438\u043b\u0438 \u0434\u0430\u0441\u0442\u0430, \u0431\u0430\u043b\u043a\u0438 \u0434\u0430\u0440 \u043e\u0434\u0430\u043c\u043e\u043d\u0438 \u0432\u043e\u049b\u0435\u04e3 \u0430\u0437 \u0433\u0443\u0440\u04ef\u04b3\u0438 \u043c\u0430\u049b\u0441\u0430\u0434\u043d\u043e\u043a \u0441\u0430\u043d\u04b7\u0435\u0434.<\/p>\n<h3>\u0412\u0430\u049b\u0442\u0435 \u043a\u0438 \u044e\u043c\u043e\u0440 \u043c\u0443\u0432\u043e\u0444\u0438\u049b \u0430\u0441\u0442 \u0432\u0430 \u043a\u0430\u0439 \u043d\u0435<\/h3>\n<p>\u042e\u043c\u043e\u0440 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442 \u0431\u0430\u0440\u043e\u0438 \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442\u0438 \u04b3\u0430\u0440\u0440\u04ef\u0437\u0430 \u0445\u0443\u0431 \u043a\u043e\u0440 \u043c\u0435\u043a\u0443\u043d\u0430\u0434: \u0445\u04ef\u0440\u043e\u043a, \u043d\u04ef\u0448\u043e\u043a\u04e3, \u0445\u0438\u0437\u043c\u0430\u0442\u0440\u0430\u0441\u043e\u043d\u0438\u0438 \u0445\u043e\u043d\u0430\u0433\u04e3 \u0432\u0430 \u0432\u0430\u049b\u0442\u0445\u0443\u0448\u04e3. \u0428\u0443\u043d\u0430\u0432\u0430\u043d\u0434\u0430\u0433\u043e\u043d \u0447\u0443\u043d\u0438\u043d \u0445\u0430\u0440\u0438\u0434\u04b3\u043e\u0440\u043e \u0430\u0437 \u04b7\u0438\u04b3\u0430\u0442\u0438 \u044d\u043c\u043e\u0442\u0441\u0438\u043e\u043d\u0430\u043b\u04e3 \u049b\u0430\u0431\u0443\u043b \u043c\u0435\u043a\u0443\u043d\u0430\u043d\u0434 \u0432\u0430 \u043e\u04b3\u0430\u043d\u0433\u0438 \u0441\u0430\u0431\u0443\u043a \u0431\u043e \u043e\u043d\u04b3\u043e \u04b3\u0430\u043c\u043e\u04b3\u0430\u043d\u0433 \u043c\u0435\u0448\u0430\u0432\u0430\u0434.<\/p>\n<p>\u042e\u043c\u043e\u0440 \u049b\u0430\u0440\u0438\u0431 \u04b3\u0435\u04b7 \u0433\u043e\u04b3 \u0434\u0430\u0440 \u043c\u0430\u0432\u0437\u04ef\u044a\u04b3\u043e\u0438 \u043c\u0430\u0440\u0431\u0443\u0442 \u0431\u0430 \u0441\u0430\u043b\u043e\u043c\u0430\u0442\u04e3, \u043f\u0443\u043b \u0434\u0430\u0440 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\u0432\u0438\u0434\u0435\u043e \u049b\u0430\u0441\u0434\u0430\u043d \u0493\u0430\u0439\u0440\u0438\u0432\u043e\u049b\u0435\u04e3 \u0430\u0441\u0442 \u0432\u0430 \u0438\u043d \u0431\u0430\u0440\u0442\u0430\u0440\u0438\u04b3\u043e\u0438 \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442\u0440\u043e \u0442\u0430\u0432\u0430\u0441\u0441\u0443\u0442\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u0442\u0430\u044a\u043a\u0438\u0434 \u043c\u0435\u043a\u0443\u043d\u0430\u0434.<\/li>\n<li><strong>\u044e\u043c\u043e\u0440\u0438 \u043c\u0443\u0448\u043e\u04b3\u0438\u0434\u0430\u0432\u04e3<\/strong> \u2014 \u0431\u0440\u0435\u043d\u0434 \u0432\u0430\u0437\u044a\u0438\u044f\u0442\u04b3\u043e\u0438 \u04b3\u0430\u0440\u0440\u04ef\u0437\u0430\u0438 \u0431\u0430\u0440\u043e\u0438 \u04b3\u0430\u043c\u0430 \u0448\u0438\u043d\u043e\u0441\u0440\u043e \u0442\u0430\u044a\u043a\u0438\u0434 \u043c\u0435\u043a\u0443\u043d\u0430\u0434 \u0432\u0430 \u0438\u043d \u0442\u0430\u044a\u0441\u0438\u0440\u0438 \u044d\u044a\u0442\u0438\u0440\u043e\u0444\u0440\u043e \u0431\u0430 \u0432\u0443\u04b7\u0443\u0434 \u043c\u0435\u043e\u0440\u0430\u0434.<\/li>\n<li><strong>\u041a\u0430\u043b\u0438\u043c\u0430\u0431\u043e\u0437\u04e3 \u0432\u0430 \u0448\u04ef\u0445\u0438\u04b3\u043e\u0438 \u043c\u0430\u04b3\u0430\u043b\u043b\u04e3<\/strong> \u2014 \u0437\u0443\u0434\u0442\u0430\u0440\u0438\u043d \u043a\u043e\u0440, \u0430\u043c\u043c\u043e \u0434\u043e\u043d\u0438\u0448\u0438 \u043a\u043e\u043c\u0438\u043b\u0438 \u0437\u0430\u0431\u043e\u043d \u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0438 \u0448\u0443\u043d\u0430\u0432\u0430\u043d\u0434\u0430\u0433\u043e\u043d\u0440\u043e \u0442\u0430\u043b\u0430\u0431 \u043c\u0435\u043a\u0443\u043d\u0430\u0434.<\/li>\n<\/ul>\n<p>\u0411\u0430\u0440\u043e\u0438 \u0442\u0438\u04b7\u043e\u0440\u0430\u0442\u0438 \u043c\u0438\u043d\u0442\u0430\u049b\u0430\u0432\u04e3, \u043d\u0430\u0432\u044a\u0438 \u0434\u0443\u044e\u043c \u043c\u0430\u0445\u0441\u0443\u0441\u0430\u043d \u0430\u0440\u0437\u0438\u0448\u043c\u0430\u043d\u0434 \u0430\u0441\u0442: \u0432\u043e\u049b\u0435\u0438\u044f\u0442\u0438 \u043c\u0430\u04b3\u0430\u043b\u043b\u04e3, \u043a\u0438 \u0442\u0430\u043d\u04b3\u043e \u0430\u0437 \u04b7\u043e\u043d\u0438\u0431\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0438 \u043e\u043d\u04b3\u043e \u0444\u0430\u04b3\u043c\u0438\u0434\u0430 \u043c\u0435\u0448\u0430\u0432\u0430\u0434, \u044d\u04b3\u0441\u043e\u0441\u0435\u0440\u043e \u0431\u0430 \u0432\u0443\u04b7\u0443\u0434 \u043c\u0435\u043e\u0440\u0430\u0434, \u043a\u0438 \u0431\u0440\u0435\u043d\u0434 &quot;\u044f\u043a\u0435 \u0430\u0437 \u0431\u0440\u0435\u043d\u0434\u04b3\u043e\u0438 \u0445\u0443\u0434\u0438 \u043c\u043e\u0441\u0442&quot; \u0432\u0430 \u043d\u0430 \u0442\u0430\u043d\u04b3\u043e \u0442\u0430\u0431\u043b\u0438\u0493\u0438 \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442.<\/p>\n<h2>\u0427\u04e3 \u0442\u0430\u0432\u0440 \u044e\u043c\u043e\u0440\u0440\u043e \u0431\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0438 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u0438\u0438 \u0445\u0443\u0434 \u0434\u043e\u0445\u0438\u043b \u043a\u0430\u0440\u0434\u0430\u043d \u043c\u0443\u043c\u043a\u0438\u043d \u0430\u0441\u0442<\/h2>\n<p>\u042e\u043c\u043e\u0440 \u043d\u0430\u043c\u0435\u0442\u0430\u0432\u043e\u043d\u0430\u0434 \u043c\u0443\u0441\u0442\u0430\u049b\u0438\u043b\u043e\u043d\u0430 \u0432\u0443\u04b7\u0443\u0434 \u0434\u043e\u0448\u0442\u0430 \u0431\u043e\u0448\u0430\u0434 - \u043e\u043d \u0431\u043e\u044f\u0434 \u049b\u0438\u0441\u043c\u0438 \u0434\u043e\u0441\u0442\u043e\u043d\u0438 \u0443\u043c\u0443\u043c\u0438\u0438 \u0431\u0440\u0435\u043d\u0434 \u0431\u043e\u0448\u0430\u0434. \u0428\u0438\u0440\u043a\u0430\u0442\u04b3\u043e\u0435, \u043a\u0438 \u0430\u043b\u043b\u0430\u043a\u0430\u0439 \u0442\u0430\u0432\u0430\u0441\u0441\u0443\u0442\u0438 \u043e\u043d \u0431\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0438 \u0445\u0443\u0434 \u0440\u043e\u0431\u0438\u0442\u0430\u0438 \u044d\u043c\u043e\u0442\u0441\u0438\u043e\u043d\u0430\u043b\u04e3 \u0431\u0430\u0440\u049b\u0430\u0440\u043e\u0440 \u043c\u0435\u043a\u0443\u043d\u0430\u043d\u0434. <a href=\"https:\/\/tag.tj\/tj\/storitelling-v-reklame-kak-istorii-prodayut-brendy-luchshe-faktov\/\">\u04b3\u0438\u043a\u043e\u044f\u043d\u0430\u0432\u0438\u0441\u04e3 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442<\/a>, \u0438\u043b\u043e\u0432\u0430 \u043a\u0430\u0440\u0434\u0430\u043d\u0438 \u044e\u043c\u043e\u0440 \u043e\u0441\u043e\u043d\u0442\u0430\u0440 \u0430\u0441\u0442: \u043e\u043d \u0431\u0430 \u049b\u0430\u0431\u0430\u0442\u0438 \u0434\u0438\u0433\u0430\u0440\u0438 \u0440\u0438\u0432\u043e\u044f\u0442 \u0442\u0430\u0431\u0434\u0438\u043b \u043c\u0435\u0451\u0431\u0430\u0434, \u043d\u0430 \u0431\u0430 \u044f\u043a \u0448\u04ef\u0445\u0438\u0438 \u0442\u0430\u0441\u043e\u0434\u0443\u0444\u04e3 \u0431\u0430\u0440\u043e\u0438 \u0448\u04ef\u0445\u04e3.<\/p>\n<p>\u041f\u0435\u0448 \u0430\u0437 \u043e\u0493\u043e\u0437\u0438 \u043c\u0430\u044a\u0440\u0430\u043a\u0430, \u0431\u0430 \u0441\u0435 \u0441\u0430\u0432\u043e\u043b \u04b7\u0430\u0432\u043e\u0431 \u0434\u043e\u0434\u0430\u043d \u0430\u0440\u0437\u0430\u043d\u0434\u0430 \u0430\u0441\u0442: \u043e\u0451 \u0448\u04ef\u0445\u04e3 \u0431\u043e \u0430\u0440\u0437\u0438\u0448\u04b3\u043e\u0438 \u0431\u0440\u0435\u043d\u0434 \u043c\u0443\u0432\u043e\u0444\u0438\u049b\u0430\u0442 \u043c\u0435\u043a\u0443\u043d\u0430\u0434, \u043e\u0451 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0438 \u043c\u0430\u049b\u0441\u0430\u0434\u043d\u043e\u043a \u043e\u043d\u0440\u043e \u0431\u0435 \u0448\u0430\u0440\u04b3\u0438 \u0431\u0435\u0448\u0442\u0430\u0440 \u043c\u0435\u0444\u0430\u04b3\u043c\u0430\u0434 \u0432\u0430 \u043e\u0451 \u043e\u043d \u044f\u0433\u043e\u043d \u0433\u0443\u0440\u04ef\u04b3\u0438 \u043c\u0443\u0448\u0430\u0445\u0445\u0430\u0441\u0440\u043e \u0442\u0430\u04b3\u049b\u0438\u0440 \u043c\u0435\u043a\u0443\u043d\u0430\u0434. \u0410\u0433\u0430\u0440 \u044f\u0433\u043e\u043d\u0442\u043e\u0438 \u04b7\u0430\u0432\u043e\u0431\u04b3\u043e \u0448\u0443\u0431\u04b3\u0430\u043d\u043e\u043a \u0431\u043e\u0448\u0430\u043d\u0434, \u0431\u0435\u04b3\u0442\u0430\u0440 \u0430\u0441\u0442, \u043a\u0438 \u043a\u0430\u043b\u0438\u043c\u0430\u04b3\u043e\u0440\u043e \u043a\u0430\u043c \u043a\u0443\u043d\u0435\u0434 \u0451 \u0430\u0437 \u0438\u043d \u0438\u0434\u0435\u044f \u0434\u0430\u0441\u0442 \u043a\u0430\u0448\u0435\u0434.<\/p>\n<h3>\u0421\u0430\u043d\u04b7\u0438\u0448 \u043f\u0435\u0448 \u0430\u0437 \u0431\u0430 \u043a\u043e\u0440 \u0430\u043d\u0434\u043e\u0445\u0442\u0430\u043d<\/h3>\n<p>\u042f\u043a \u0433\u0443\u0440\u04ef\u04b3\u0438 \u0445\u0443\u0440\u0434\u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0438 8-10 \u043d\u0430\u0444\u0430\u0440\u04e3, \u043a\u0438 \u0431\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0438 \u043c\u0430\u049b\u0441\u0430\u0434\u043d\u043e\u043a \u043c\u043e\u043d\u0430\u043d\u0434\u0430\u043d\u0434, \u0431\u0430\u0440\u043e\u0438 \u0444\u0430\u04b3\u043c\u0438\u0434\u0430\u043d\u0438 \u0430\u043a\u0441\u0443\u043b\u0430\u043c\u0430\u043b\u0438 \u0430\u0432\u0432\u0430\u043b\u0438\u044f \u0431\u0430 \u0448\u04ef\u0445\u04e3 \u043a\u043e\u0444\u04e3 \u0430\u0441\u0442. \u0410\u0433\u0430\u0440 \u043e\u0434\u0430\u043c\u043e\u043d \u043d\u0430 \u0431\u0430 \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442, \u0431\u0430\u043b\u043a\u0438 \u0431\u0430 \u0445\u0443\u0434\u0438 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442 \u043c\u0435\u0445\u0430\u043d\u0434\u0430\u043d\u0434, \u0438\u043d \u044f\u043a \u0430\u043b\u043e\u043c\u0430\u0442\u0438 \u043e\u0433\u043e\u04b3\u043a\u0443\u043d\u0430\u043d\u0434\u0430 \u0430\u0441\u0442: \u044e\u043c\u043e\u0440 \u0442\u0430\u0432\u0430\u04b7\u04b7\u04ef\u04b3\u0440\u043e \u0430\u0437 \u0431\u0440\u0435\u043d\u0434 \u0434\u0443\u0437\u0434\u0438\u0434\u0430\u0430\u0441\u0442.<\/p>\n<p>\u0418\u043d\u0447\u0443\u043d\u0438\u043d, \u0434\u0430\u0440 \u0441\u0443\u0440\u0430\u0442\u0438 \u0430\u043a\u0441\u0443\u043b\u0430\u043c\u0430\u043b\u0438 \u043c\u0430\u043d\u0444\u04e3 \u043f\u0435\u0448\u0430\u043a\u04e3 \u0444\u0438\u043a\u0440 \u043a\u0430\u0440\u0434\u0430\u043d \u0434\u0430\u0440 \u0431\u043e\u0440\u0430\u0438 \u043d\u0430\u049b\u0448\u0430\u0438 \u0430\u043c\u0430\u043b \u043c\u0443\u0444\u0438\u0434 \u0430\u0441\u0442. \u0412\u043e\u043a\u0443\u043d\u0438\u0448\u0438 \u0437\u0443\u0434 \u0432\u0430 \u0441\u0430\u043c\u0438\u043c\u04e3 \u0431\u0430 \u0442\u0430\u043d\u049b\u0438\u0434 \u0445\u0430\u0442\u0430\u0440\u0438 \u043e\u0431\u0440\u04ef\u0440\u043e \u0431\u0430 \u0442\u0430\u0432\u0440\u0438 \u043d\u0430\u0437\u0430\u0440\u0440\u0430\u0441 \u043a\u043e\u04b3\u0438\u0448 \u043c\u0435\u0434\u0438\u04b3\u0430\u0434 - \u0448\u0443\u043c\u043e \u043c\u0435\u0442\u0430\u0432\u043e\u043d\u0435\u0434 \u0434\u0430\u0440 \u0431\u043e\u0440\u0430\u0438 \u0447\u04e3 \u0433\u0443\u043d\u0430 \u0438\u043d \u043a\u043e\u0440\u0440\u043e \u043a\u0430\u0440\u0434\u0430\u043d \u0434\u0430\u0440 \u043c\u0430\u049b\u043e\u043b\u0430 \u0434\u0430\u0440 \u0431\u043e\u0440\u0430\u0438 ... \u043c\u0430\u044a\u043b\u0443\u043c\u043e\u0442\u0438 \u0431\u0435\u0448\u0442\u0430\u0440 \u0433\u0438\u0440\u0435\u0434. <a href=\"https:\/\/tag.tj\/tj\/krizisnye-kommunikaczii-brenda-kak-reagirovat-na-negativ-v-soczsetyah\/\">\u043c\u0443\u043e\u0448\u0438\u0440\u0430\u0442\u0438 \u0431\u04ef\u04b3\u0440\u043e\u043d\u0438\u0438 \u0431\u0440\u0435\u043d\u0434<\/a>.<\/p>\n<h2>\u0425\u0430\u0442\u043e\u0433\u0438\u04b3\u043e\u0435, \u043a\u0438 \u0442\u0430\u044a\u0441\u0438\u0440\u0438 \u044e\u043c\u043e\u0440\u0440\u043e \u0432\u0430\u0439\u0440\u043e\u043d \u043c\u0435\u043a\u0443\u043d\u0430\u043d\u0434<\/h2>\n<p>\u0425\u0430\u0442\u043e\u0438 \u0430\u0432\u0432\u0430\u043b\u0438\u043d\u0438 \u043c\u0430\u044a\u043c\u0443\u043b \u0438\u043d \u0438\u0441\u0442\u0438\u0444\u043e\u0434\u0430\u0438 \u0448\u04ef\u0445\u04e3 \u0431\u0430\u0440\u043e\u0438 \u043e\u043d \u0430\u0441\u0442, \u043a\u0438 \u0431\u043e \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442 \u04b3\u0435\u04b7 \u0438\u0440\u0442\u0438\u0431\u043e\u0442\u0435 \u043d\u0430\u0434\u043e\u0440\u0430\u0434. \u0411\u0438\u043d\u0430\u043d\u0434\u0430\u0433\u043e\u043d \u043c\u0435\u0445\u0430\u043d\u0434\u0430\u043d\u0434, \u0430\u043c\u043c\u043e \u044f\u043a \u0434\u0430\u049b\u0438\u049b\u0430 \u043f\u0430\u0441 \u043e\u043d\u04b3\u043e \u043d\u0430\u043c\u0435\u0442\u0430\u0432\u043e\u043d\u0430\u043d\u0434 \u0434\u0430\u0440 \u0432\u0438\u0434\u0435\u043e \u0431\u0440\u0435\u043d\u0434\u0438 \u043a\u0430\u0434\u043e\u043c \u0431\u0443\u0434, \u0431\u0430 \u0451\u0434 \u043e\u0440\u0430\u043d\u0434. \u042e\u043c\u043e\u0440 \u0431\u043e\u044f\u0434 \u0431\u0430\u0440\u0442\u0430\u0440\u0438\u04b3\u043e\u0438 \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442\u0440\u043e \u0442\u0430\u044a\u043a\u0438\u0434 \u043a\u0443\u043d\u0430\u0434, \u043d\u0430 \u0438\u043d \u043a\u0438 \u0434\u0438\u049b\u049b\u0430\u0442\u0440\u043e \u0430\u0437 \u043e\u043d\u04b3\u043e \u043f\u0430\u0440\u0435\u0448\u043e\u043d \u043a\u0443\u043d\u0430\u0434.<\/p>\n<p>\u0425\u0430\u0442\u043e\u0438 \u0434\u0443\u044e\u043c \u043d\u0443\u0441\u0445\u0430\u0431\u0430\u0440\u0434\u043e\u0440\u0438\u0438 \u0442\u0430\u043c\u043e\u044e\u043b\u04b3\u043e\u0438 \u0434\u0438\u0433\u0430\u0440\u043e\u043d \u0431\u0435 \u043c\u0443\u0442\u043e\u0431\u0438\u049b \u043a\u0430\u0440\u0434\u0430\u043d\u0438 \u043e\u043d\u04b3\u043e \u0431\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0438 \u0448\u0443\u043c\u043e\u0441\u0442. \u041c\u0435\u043c\u0435\u0435, \u043a\u0438 \u0448\u0430\u0448 \u043c\u043e\u04b3 \u043f\u0435\u0448 \u0434\u0430\u0440 \u043a\u0438\u0448\u0432\u0430\u0440\u0438 \u0434\u0438\u0433\u0430\u0440 \u0445\u0430\u043d\u0434\u0430\u043e\u0432\u0430\u0440 \u0431\u0443\u0434, \u0448\u043e\u044f\u0434 \u0434\u0430\u0440 \u0448\u0430\u0440\u043e\u0438\u0442\u0438 \u043c\u0430\u04b3\u0430\u043b\u043b\u04e3 \u0445\u0430\u043d\u0434\u0430\u043e\u0432\u0430\u0440 \u04b3\u0438\u0441\u043e\u0431\u0438\u0434\u0430 \u043d\u0430\u0448\u0430\u0432\u0430\u0434. \u042e\u043c\u043e\u0440 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442 \u0442\u0430\u043d\u04b3\u043e \u0432\u0430\u049b\u0442\u0435 \u043a\u043e\u0440 \u043c\u0435\u043a\u0443\u043d\u0430\u0434, \u043a\u0438 \u043e\u043d \u0431\u043e \u0444\u0430\u0440\u04b3\u0430\u043d\u0433 \u0432\u0430 \u0437\u0430\u0431\u043e\u043d\u0438 \u043c\u0443\u0448\u0430\u0445\u0445\u0430\u0441 \u0442\u0430\u0431\u0438\u0430\u0442\u0430\u043d \u04b3\u0430\u043c\u043e\u04b3\u0430\u043d\u0433 \u0431\u043e\u0448\u0430\u0434.<\/p>\n<p>\u0422\u0430\u04b3\u049b\u0438\u049b\u043e\u0442\u0438 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442\u04e3 \u0431\u043e\u0440\u04b3\u043e \u043d\u0438\u0448\u043e\u043d \u0434\u043e\u0434\u0430\u0430\u043d\u0434, \u043a\u0438 \u044e\u043c\u043e\u0440\u0438 \u043c\u0443\u0432\u043e\u0444\u0438\u049b \u0431\u0435\u0448\u0442\u0430\u0440 \u0430\u0437 \u043e\u04b3\u0430\u043d\u0433\u0438 \u0431\u0435\u0442\u0430\u0440\u0430\u0444 \u0431\u0430 \u0445\u043e\u0442\u0438\u0440 \u043e\u0432\u0430\u0440\u0434\u0430\u043d\u0438 \u043f\u0430\u0451\u043c \u0432\u0430 \u043f\u0438\u0441\u0430\u043d\u0434 \u043e\u043c\u0430\u0434\u0430\u043d \u0431\u0430 \u0431\u0440\u0435\u043d\u0434\u0440\u043e \u0430\u0444\u0437\u043e\u0438\u0448 \u043c\u0435\u0434\u0438\u04b3\u0430\u0434 \u2014 \u0431\u0430 \u0448\u0430\u0440\u0442\u0435 \u043a\u0438 \u0448\u04ef\u0445\u04e3 \u0445\u0443\u0434\u0438 \u043c\u0430\u04b3\u0441\u0443\u043b\u043e\u0442\u0440\u043e \u0441\u043e\u044f \u043d\u0430\u0430\u043d\u0434\u043e\u0437\u0430\u0434. \u0418\u043d \u0434\u0430\u0440 \u0442\u0430\u04b3\u049b\u0438\u049b\u043e\u0442\u0438 \u041c\u0430\u043a\u0442\u0430\u0431\u0438 \u0442\u0438\u04b7\u043e\u0440\u0430\u0442\u0438\u0438 \u04b2\u0430\u0440\u0432\u0430\u0440\u0434 \u0434\u0430\u0440 \u0431\u043e\u0440\u0430\u0438 \u0434\u0430\u0440\u043a\u0438 \u043c\u0443\u043d\u0434\u0430\u0440\u0438\u04b7\u0430\u0438 \u0444\u0430\u0440\u043e\u0493\u0430\u0442\u04e3 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442 \u0445\u0443\u0431 \u0441\u0430\u0431\u0442 \u0448\u0443\u0434\u0430\u0430\u0441\u0442.<\/p>\n<h2>\u0425\u0443\u043b\u043e\u0441\u0430<\/h2>\n<p>\u042e\u043c\u043e\u0440 \u0434\u0430\u0440 \u0442\u0430\u0431\u043b\u0438\u0493\u043e\u0442 \u044f\u043a \u0430\u0431\u0437\u043e\u0440 \u0430\u0441\u0442, \u043d\u0430 \u043e\u0440\u043e\u0438\u0448. \u041e\u043d 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