«Телевидение умерло» — миф с чужих рынков. Разбираем, почему в Таджикистане ТВ остаётся мощным инструментом массового охвата и как встроить его в медиамикс.
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Media
06.08.2026
How to read a media report: GRP's, spots, coverage - educational program for a marketer
Spot, GRP, reach, share of voice—what do the numbers in a media report really mean and what questions to ask your agency? A marketer's primer without complicated formulas.
Media
05.08.2026
Share of Voice vs. Share of Cost: How to Win Airtime Without the Biggest Budget
In TV advertising, people pay for budgets but compete for share of voice. We explore how a brand with a smaller budget outperforms its competitors in airtime by leveraging GRPs.