Marketing analytics is changing in 2026: traditional channel-based reports no longer provide a fair picture due to privacy restrictions and the decline of third-party cookies. Businesses are moving toward a unified measurement of the entire customer journey—and this can be achieved even without expensive tools. Learn more about how... Read more

AI agents in marketing are programs that don't just answer questions but perform a series of actions for humans: placing orders, sending reminders, and selecting products. In 2026, these agents will take over routine tasks, and the role of the marketer will change—now... Read more