Omnichannel is a unified customer experience: seeing outdoor advertising, clicking on a story, visiting the store, receiving a personalized discount—and the system connects it all into a single chain. Below is a compact, practical guide for local retail in Tajikistan: a map of touchpoints,... Read more

A short, practical guide on choosing a video format, how many seconds it should be, and how to write a script to ensure effective results. We offer turnkey production services (examples in our portfolio). Channels and requirements (TV/YouTube...) Read more

A short, practical analysis of common media planning mistakes—and how to correct them so your budget works for reach and leads, rather than wasting it. 1) "Equal shares for all channels." Mistake. Splitting the budget equally between TV/radio/digital/outdoor advertising "so everyone gets their share." The correct approach: Start with your goals in mind. Read more

To make advertising profitable, you need to speak the same language as your business: KPI for advertising in Tajikistan isn't just about clicks and impressions, but rather cost per lead/customer, ROI, and customer lifetime value. Below is a short list of metrics, calculation examples, and checklists. Read more

Market research isn't a "check-the-box" survey, but a way to mitigate risks: understand demand, develop an audience profile, identify competitors, and choose the right channels. Below is a compact, practical guide for starting market research in Tajikistan, without unnecessary theory. Why does business need research? Read more

Rebranding isn't a "new logo," but a controlled shift in meaning, visual identity, and customer experience. Below are clear indicators that it's time, a safe transition plan, and milestones to avoid traffic and sales losses. We'll help with production and methodology, including branding and communications services. Read more